MORRISVILLE, N.C., Jan. 20, 2020 /PRNewswire/
-- Pyxus International, Inc. (NYSE: PYX), a global
value-added agricultural company, is pleased to announce that its
wholly-owned indirect subsidiary Figr Brands, Inc. has launched a
line of THC vape products in the Canadian marketplace. The line
includes a vaping device and pods designed exclusively for the
device.
The launch of the product line follows the phase two
implementation of Canada's
recreational cannabis legalization process, frequently referenced
as Cannabis 2.0.
"The Canadian government's green light for derivative cannabis
products, including vape, presents the opportunity for Figr to
progress its product diversification in order to meet the growing
demand for high-quality, adult-use cannabis products," said Pyxus
President, CEO and Chairman Pieter
Sikkel. "The launch of Figr's new products is particularly
timely, as the company continues to expand its footprint across
Canada."
The production of Figr's vape pods is tracked from seed-to-sale
by SENTRI℠, Pyxus' proprietary track-and-trace platform. Data
collected in the platform documents the product's supply chain
journey, and can be shared with the consumer, helping to elevate
transparency and ensure quality.
Figr's THC vape products will be available for sale through
e-commerce channels and select Canadian retail locations, initially
launching in Ontario followed by
additional provinces as regulation and distribution permits.
About Pyxus International Inc.
Pyxus International Inc. (NYSE:PYX) is a global agricultural
company with more than 145 years' experience delivering value-added
products and services to businesses and customers. Driven by a
united purpose—to transform people's lives, so that together we can
grow a better world—Pyxus International, its subsidiaries and
affiliates, are trusted providers of responsibly sourced,
independently verified, sustainable and traceable products and
ingredients. For more information, visit www.pyxus.com.
About Figr Brands, Inc.
Figr is a vertically
integrated legal cannabis company headquartered in Toronto, Ontario, that operates under
one sole purpose: to put character
into everything it does. Figr cannabis is sourced from the
company's two licensed subsidiaries located in Charlottetown, Prince Edward Island, and
Simcoe, Ontario. Figr is a wholly
owned indirect subsidiary of Pyxus International, Inc. (NYSE: PYX).
For more information, visit www.figr.com.
About SENTRI℠
SENTRI is a traceability
platform that combines technology, people and processes to provide
insight into a product's source-to-market journey. SENTRI is a
proprietary tool designed and maintained by Pyxus International,
Inc. (NYSE: PYX), a global agricultural company with more than
145 years of experience delivering value-added products and
services to businesses and customers.
View original
content:http://www.prnewswire.com/news-releases/pyxus-indirect-subsidiary-figr-expands-cannabis-product-line-300989347.html
SOURCE Pyxus International, Inc.