Asure Reveals New Brand Identity with Refreshed Logo and Website
January 15 2020 - 11:30AM
Asure (NASDAQ:ASUR), a leading provider of cloud-based Human
Capital Management (HCM) software solutions, today reveals the
launch of its new corporate brand identity. These changes are
intended to more clearly reflect the company’s recent announcement
to become a pure-play SaaS Human Capital Management (HCM) company
focused on helping small and midsize businesses develop their Human
Capital to get to the next level, stay compliant, and allocate
time, money and technology toward growth.
“Last month, Asure successfully completed the sale of our
Workspace Management business to FM:Systems to focus on delivering
our fully-integrated HCM platform. This has allowed us to focus on
more than 60,000 small and midsize businesses,” said Pat Goepel,
CEO. “With our products, we can help our customers get to the next
level and continue to grow. Our new logo, website and messaging
better represents who we are as a company and the HCM software and
services we build and offer to our clients.”
The redesigned website highlights the complete Asure HCM
platform, including Asure Payroll & Tax, Asure HR, and Asure
Time & Attendance; as well as Asure HRServices for businesses
to enjoy fully-outsourced, comprehensive, and cost-effective HR
support that allows them to leverage industry experts with a broad
range of knowledge and experience at a fraction of the cost of an
internal HR team.
The new logo conveys a feeling of motivation, pride, and energy,
with its diagonally, upward-pointing line signifying growth, drive,
and results. The line break is offset slightly above the center of
the “a” to represent how Asure helps businesses break through the
same complexities as large enterprises, like payroll, taxes, state
and federal regulations, as well as overcome intense challenges,
like limited resources, increased competition, and shifts in the
labor market, and get to the next level by unlocking the full
potential of their human capital.
To learn more about the brand change visit
www.asuresoftware.com.
About Asure SoftwareAsure (NASDAQ: ASUR) sees
Human Capital Management (HCM) through the lens of entrepreneurs
and executives with an owner’s mentality. We help more than 60,000
small and mid-sized businesses develop their “Human Capital” to get
to the next level, stay compliant, and allocate their time, money
and technology toward growth. Asure HCM solution includes Asure
Payroll & Tax, Asure HR, and Asure Time & Attendance. Our
Asure HRServices offering ranges from online compliance tools to a
fully outsourced HR department. Visit us at asuresoftware.com.
ContactsStacy ZellnerDirector of MarketingAsure
Softwareszellner@asuresoftware.com 888-323-8835 x 3111 Andrea
OliveiraOliveira House PR (OHPR)
andrea@oliveirahousepr.com 458-206-6478
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