Boston Private Names Allison Baird Chief Marketing Officer
January 13 2020 - 9:00AM
Business Wire
Boston Private, a leading provider of integrated wealth
management, trust, and commercial and private banking services,
today announced the appointment of Allison Baird as Chief Marketing
Officer. In this role, Ms. Baird will be responsible for all
aspects of marketing, advertising, branding, public relations and
client development programs across the firm.
A seasoned leader with deep expertise in wealth management,
banking, retirement and asset management, Ms. Baird joined Boston
Private in 2016 as Senior Vice President of Marketing and Client
Development to lead strategic programs designed to drive awareness
and affinity among Boston Private clients and prospects. In 2019,
she was appointed Senior Vice President of Products and Solutions,
a role in which she developed client-focused solutions for
individuals and businesses.
Prior to joining Boston Private, Ms. Baird held a variety of
marketing and product leadership roles at Fidelity Investments in
the institutional broker-dealer, RIA, retail high-net-worth and
retirement businesses. She also previously served at TIAA,
supporting its wealth management and advisory business.
“Allison is an innovative, data-driven marketer and her many
talents will help Boston Private communicate the benefits of our
bespoke, client-first approach,” said Anthony DeChellis, CEO of
Boston Private. “She has demonstrated skilled leadership and a deep
understanding of our clientele in her time at Boston Private and I
look forward to the work she will accomplish in the CMO role.”
Ms. Baird will report directly to Mr. DeChellis. Ms. Baird
earned her undergraduate degree from Brown University and her
Masters degree from Georgetown University.
About Boston Private Boston Private is a leading provider
of integrated wealth management, trust and banking services to
high-net-worth individuals, families, businesses and
nonprofits.
For more than 30 years, Boston Private has delivered
comprehensive advice coupled with deep technical expertise to help
clients simplify their lives and achieve their goals. The firm
offers the capabilities of a large institution with the superior
service of a boutique, nationwide.
Boston Private is the corporate brand of Boston Private
Financial Holdings, Inc. (NASDAQ: BPFH). For more information,
visit https://www.bostonprivate.com/.
Investments are Not FDIC Insured, Not Guaranteed and May Lose
Value.
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version on businesswire.com: https://www.businesswire.com/news/home/20200113005200/en/
MEDIA: Lucy Muscarella 617-912-4402
lmuscarella@bostonprivate.com
INVESTORS: Adam Bromley 617-912-4386
abromley@bostonprivate.com
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