SAN JOSE, Calif., Jan. 8, 2020 /PRNewswire/ -- Extreme
Networks, Inc. (Nasdaq: EXTR), a cloud-driven networking
company, today announced availability of Extreme Retail Select
curated cloud technology packages designed to remove the cost and
complexity associated with selecting, buying, building, deploying,
and managing network services at retail locations. Solutions
include a dedicated retail cloud environment and pre-selected
hardware and services elements, giving merchants the ability to
quickly and remotely deploy and support all retail stores from
anywhere. With a simple, turn-key solution, customers can automate
new store setup, maximize operational efficiencies, and deliver
consistent services and experiences at scale so they can
advance.
Leveraging its deep expertise working with retail customers
including Fortune 500 brands, Extreme Retail Select packages are
optimized for the unique needs of the retail sector, providing IT
teams with all of the elements they need to deliver seamless
connectivity and the same level of customer service, convenience,
and personalization that is available online. Customers can choose
from six configurations based on requirements for essential
connectivity or for high-performance, evolved environments. Extreme
Retail Select packages are available now via Extreme resellers.
Key Features
- Right-sized Configuration: Essentials packages include
the tools necessary to connect customers, employees, and
point-of-sale devices safely and securely. They also provide
out-of-the-box analytics. Performance packages deliver more
capacity for real-time pricing, smart shelf and digital signage,
augmented reality experiences, real-time IoT, and distributed order
management. These packages are further segmented to accommodate
locations of varying size.
- Rapid Deployment and Cost-Effective Management:
Configurations include access to a dedicated retail cloud –
ExtremeCloud™ IQ for Retail – and are packaged with next generation
Wi-Fi 6 access points, PoE switches, and SD-WAN routers.
ExtremeCloud IQ for Retail provides unified management of the
wired, wireless, and SD-WAN environment. It is based on
ExtremeCloud IQ, a third-generation cloud architecture that
leverages machine learning and artificial intelligence. The
combination of hardware, software, and services elements provides
an elastic, cloud-driven network that easily and seamlessly scales
to accommodate fluctuations in retail demand. It also lowers cost
in procurement by reducing the number of individual solutions
needed.
- Analytics and Insights: A dual-persona dashboard offers
pervasive client and network visibility for all shoppers, devices,
applications, and IoT devices, along with comparative analytics for
how stores are performing relative to other locations. Store or
business managers have visibility into KPIs such as dwell times,
loyalty information, and site flow. IT users have visibility into
response times, alerts, and application usage across the unified
network. 360-degree views of the customer and network ensure the
appropriate team can take advantage of advanced analytics for
shopper presence and proximity as well as comparative analysis and
cloud telemetry.
- Assurance and Automation: Proven, third-generation cloud
capabilities, cloud-agnostic service integration, industry-leading
data retention of 13 months for historical look-back and
year-over-year comparison, and open APIs give retailers assurance
that their back-end operations are optimized and configurable to
deliver exceptional customer experiences. Continuous delivery
updates may be minimized to reduce potential disruption during peak
retail season, such as from Black Friday until January. Beginning
in April 2020, customers can leverage
Co-Pilot, a feature of ExtremeCloud IQ for Retail, to speed
back-end troubleshooting and automate issue resolution – from
initial detection to opening a ticket to resolution and reporting
that the issue has been solved.
- Security: PCI compliance gives administrators the
ability to secure customer and business data while protecting their
reputation with segmentation and granular control capabilities that
isolate guest or IoT traffic from store operations. ExtremeCloud IQ
for Retail is ISO/IEC 27001 certified by the International
Standards Organization (ISO). Extreme is the first cloud-driven
networking vendor to be recognized by the ISO for its commitment to
information security management systems best practices and
controls.
Executive Perspectives
Mike Leibovitz, Senior
Director of Product Management, Extreme Networks
"Every
retailer understands the need to digitally transform to advance–
but they don't always know where to start. Extreme Retail Select
packages meet retailers wherever they are on their transformation
journey – whether that's just starting to provide guest Wi-Fi and
wireless POS, or if it's implementing computer vision and smart
shelves. We're giving customers a flexible, cloud-driven
platform that meets their fundamental IT needs, simplifies purchase
and deployment, and enables next-generation customer
experiences."
Bob Laliberte, Practice
Director and Senior Analyst, Enterprise Strategy
Group
"Secure, reliable connectivity has never been more
important in a retail environment, but it takes more than great
hardware. Extreme's dedicated retail cloud is a real
differentiator, providing both front-end capabilities and back-end
infrastructure that will accelerate the digital transformation
process for small and mid-size retailers. The ability to quickly
and easily deploy in-store networks – and keep them optimized – can
be a challenge, especially during a seasonal rush. Extreme Retail
Select packages provide a comprehensive solution that will
dramatically simplify network management, deliver actionable
analytics, and by leveraging the cloud, make it even easier to roll
out new automation features."
David Raftery, Chief
Customer Officer, Integration Partners
"In a fiercely
competitive retail environment that's been completely reshaped by
Amazon, it can be challenging to grow mindshare and sales.
Extreme's Retail Select packages provide all of the ingredients we
need in order to compete in retail, from cloud-managed Wi-Fi access
points, PoE switches and SD-WAN routers, to analytics dashboards,
to security capabilities. We're looking forward to leveraging these
solutions to help customers create the innovative brick-and-mortar
stores of the future."
Chad Simpson, Vice
President and Deputy CIO, City Furniture
"As one of
America's top-selling furniture retailers, we know that customer
experience matters, and our customers expect more than quality
products and a friendly smile; they also want frictionless network
connectivity so they can research and compare while
shopping. With Extreme's Retail Select package, we have a
perfectly optimized, cloud-driven networking solution that provides
fast, agile, and secure connectivity. It also provides our IT team
with a centralized network view of not only our individual retail
locations, but also our supply chain. From this single, easy-to-use
cloud dashboard, we can support and manage the use of handheld
scanners in our warehouses and fulfillment centers, tablets to
support inventory check and point of sale on the showroom floor,
and in-store guest Wi-Fi access across our entire footprint, saving
time and resources."
Extreme at NRF 2020
Extreme will showcase Extreme
Retail Select curated cloud technology packages in booth 853 at NRF
2020, held January 12-14 at the Jacob
K. Javits Conference Center in New York
City. Click here for details or to set up a meeting.
Additional Resources
- Extreme Elements Solution Page
- Extreme Retail Select Solutions Page
- ExtremeCloud IQ Solution Page
- Extreme Retail Select Whitepaper
- Cloud-Enabled IT Efficiency for Retail Solution Brief
- Why Cloud for Retail? Webinar
- Connect with Extreme via Twitter, Facebook, LinkedIn,
Instagram, and YouTube
About Extreme Networks
Extreme Networks,
Inc. (EXTR) is the industry's first cloud-driven, end-to-end
enterprise networking company. Our best-of-breed technology
solutions, from the wireless and IoT edge to the data center, are
flexible, agile, and secure to accelerate the digital
transformation of our customers and provide them with the fastest
path to the autonomous enterprise. Our 100% in-sourced services and
support are number one in the industry. Even with 50,000 customers
globally, including half of the Fortune 50 and some of the world's
leading names in business, hospitality, retail, transportation and
logistics, education, government, healthcare, and manufacturing, we
remain nimble and responsive to ensure customer and partner
success. We call this Customer-Driven Networking™. Founded in 1996,
Extreme is headquartered in San Jose, California. For more information, visit
Extreme's website or call 1-888-257-3000.
Extreme Networks and the Extreme Networks logo are trademarks
or registered trademarks of Extreme Networks, Inc. in the United States and other countries. Other
trademarks shown herein are the property of their respective
owners.
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SOURCE Extreme Networks, Inc.