UPDATE - El Pollo Loco Improves Access to Better-For-You Food with New Pollo Fit Bowls
December 27 2019 - 5:58PM
El Pollo Loco, Inc. (“El Pollo Loco” or
“Company”) (Nasdaq:
LOCO), the nation's leading
fire-grilled chicken restaurant chain, expands its better-for-you
menu with the addition of a new line of Pollo Fit Bowls, which are
handcrafted to fit any lifestyle and available at all restaurant
locations.
While 95 percent of Americans always or sometimes seek healthy
food, only 25 percent say they have easy access to options1. El
Pollo Loco is proud to further showcase its commitment to
better-for-you offerings with the new Pollo Fit Bowls to make it
easy and convenient for people who are Keto, Paleo or simply just
looking to eat healthier.
The line includes three bowls – two are Keto Certified and the
other is Paleo Friendly. Each bowl starts with fresh organic
spinach and is topped with an abundance of real, better-for-you
ingredients to help fuel an active lifestyle.
- Double Chicken & Avocado [Keto Certified]
– Chopped fire-grilled chicken breast, sliced avocado, organic
spinach, made-from-scratch pico de gallo, queso fresco, lettuce,
and red cabbage and carrot blend.
- Double Chicken & Queso Fresco [Keto
Certified] – Chopped fire-grilled chicken breast, organic spinach,
made-from-scratch pico de gallo, black beans, queso fresco, and
lettuce and red cabbage blend.
- Double Chicken & Mango [Paleo Friendly] –
Chopped fire-grilled chicken breast, organic spinach, fresh mango
salsa, sliced avocado, and lettuce and red cabbage blend.
“We know our customers are increasingly looking for varied
approaches to healthy living, so it made sense to introduce a
better-for-you culinary innovation in advance of the New Year that
not only delivers on taste, freshness and high-quality ingredients
but is also accessible to everyone,” said Hector Muñoz, Chief
Marketing Officer at El Pollo Loco. “This is only the beginning for
our growing better-for-you menu and look forward to debuting
additional offerings customized for varying lifestyles in
2020.”
Please visit El Pollo Loco’s YouTube to view the supporting TV
campaign. Additional information on the Pollo Fit Bowls is also
available at www.elpolloloco.com.
Footnote:¹“Food Labeling Survey”, International
Food Information Council Foundation and American Heart Association,
January 2019.
About El Pollo Loco El Pollo Loco (Nasdaq:LOCO)
is the nation’s leading fire-grilled chicken restaurant with a
mission to bring people together around food, family and culture in
the communities it serves. El Pollo Loco is renowned for its
handcrafted L.A. Mex food, an innovative blend of traditional
Mexican cuisine and better-for-you eating, that Los Angeles is
known for. Since 1980, El Pollo Loco has successfully opened and
maintained more than 480 company-owned and franchised restaurants
in Arizona, California, Nevada, Texas, Utah, and Louisiana while
remaining true to its Mexican-American heritage. El Pollo Loco
continues to grow and evolve, nourishing connections to tradition,
culture and one another through fire-grilled goodness that makes us
feel like familia. For more information, visit us at
www.elpolloloco.com.
Like: www.facebook.com/ElPolloLoco
Follow on Twitter: @ElPolloLoco
Follow on Instagram: @ElPolloLoco
Subscribe: www.youtube.com/OfficialElPolloLoco
Join Loco
Rewards: www.elpolloloco.com/rewards Join our
Team: www.elpolloloco.com/careers
MEDIA CONTACT: Hannah Gray Edible 323-202-1477
hannah.gray@edible-inc.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/97fbe4a9-5c27-4028-97ad-1162634a4f23
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