NEWPORT BEACH, Calif.,
Dec. 19, 2019 /PRNewswire/ --
Chipotle Mexican Grill (NYSE: CMG) announced today that it's
testing a new restaurant design to better support its
billion-dollar digital business. The evolved design will be trialed
in four new restaurants of the following types: an urban store
front, a standalone restaurant with a Chipotlane and an endcap unit
with a Chipotlane, in Chicago,
Cincinnati, and two locations in
Phoenix. Additionally, the new
restaurant design will be trialed in two retrofits in Newport Beach and San Diego. As part of its stage gate process,
Chipotle will assess the performance of each restaurant for
transactions, guest feedback, and ability to incorporate future
menu innovations, among other metrics, before determining which
design will roll out nationally.
With Chipotle's digital business increasing in size to
$1 billion dollars, new in-restaurant
features are being installed to help reduce friction and increase
convenience for customers and delivery drivers alike. Walk-up
windows and premium placement for digital built in pick-up portals
will allow customers to receive their food more efficiently than
ever.
"By better suiting our restaurants to accommodate the digital
business, we're able to finalize orders more effectively and
provide a better overall experience for our guests," said
Curt Garner, Chief Technology
Officer.
The new restaurant design will emulate Chipotle's commitment to
transparency. Open views and front row seating provide direct lines
of sight into the kitchen, where crew members hand prepare fresh
food with real ingredients every day. The openness of this design
will aim to increase communication and foster a sense of community
with the restaurants. Additionally, bottled beverages will be more
accessible with a customer-facing reach in cooler built into the
serving line.
"While we are staying true to Chipotle's heritage, we are also
excited to integrate new, innovative physical features into the
restaurant that complement our growing digital business," said
Tabassum Zalotrawala, Chief
Development Officer of Chipotle. "Our eco-friendly, natural
aesthetic and locally sourced approach to this design builds on our
strong brand values and mission of cultivating a better
world."
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better
world by serving responsibly sourced, classically-cooked, real food
with wholesome ingredients without artificial colors, flavors or
preservatives. Chipotle had over 2,500 restaurants as
of September 30, 2019, in the United
States, Canada, the United
Kingdom, France and Germany and is the only
restaurant company of its size that owns and operates all its
restaurants. With more than 80,000 employees passionate about
providing a great guest experience, Chipotle is a longtime leader
and innovator in the food industry. Chipotle is committed to making
its food more accessible to everyone while continuing to be a brand
with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. Steve Ells,
founder and Executive Chairman, first opened Chipotle with a single
restaurant in Denver, Colorado in 1993. For more
information or to place an order online,
visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill