VANCOUVER, Dec. 10, 2019 /CNW/ - RYU Apparel
Inc. (TSX VENTURE: RYU.V, OTCQB:
RYPPF), creators of urban athletic apparel, is pleased to
report it partnered with American Express in supporting its "Stars
Shop Small For WeHo", happened Saturday
November 30th in several locations around the
City of West Hollywood, in association with the West Hollywood
Chamber Of Commerce.
'Small Business Saturday' is a day created to support
local shops that help make our communities strong. This year,
celebrities will participate in West Hollywood's "Stars Shop
Small." Small Business Saturday was founded by American Express
in 2010 to respond to small business owners' need for more
customers during the holiday shopping season: for the first time,
RYU proudly supported this cause, partnering with a local business
to create a unique shopping experience.
Alongside the Respect Your Universe team, partner actress
Elisabeth Rohm, hosted the event on
behalf of RYU, spending time with visitors and taking numerous
pictures, while introducing the brand to newcomers.
The event happened at Ysabel Restaurant, in West Hollywood,
which offered the perfect space for such initiative.
In West Hollywood, a portion of proceeds from participating
store retail sales and donations go to Los Angeles LGBT Center
Culinary Arts program. The Center's innovative Culinary Arts
program is an intergenerational training program for LGBTQ youth
experiencing homelessness and low-income LGBT seniors. Taught at
the Center's commercial kitchen in the Anita May Rosenstein Campus,
the 300-hour program engages youth, ages 18–24, to learn basic
culinary skills alongside students from the Center's Senior
Services programs.
The event is estimated to have generated over 66 million
impressions in the press and online coverage, without including
Social Media Impressions.
Amongst others, Elisabeth Rohm,
soon to be featured in the new "Bombshell" movie, opening this week
in North American theatres, besides top actresses Charlize Theron, Margot
Robbie and Nicole Kidman, had
the chance to talk about this initiative at KTLA and she was
featured on US Magazine in the "Hot Pics" section.
Getty Images also supported the full event, all over the
city of West Hollywood.
According to American Express, an estimated 110 Million shoppers
positively impacted communities by choosing to Shop Small,
generating about $ 19.6B in spending
at independent retailers and restaurants, obliterating last year's
figure of an estimated $ 17.8B.
About RYU
Respect Your Universe is an award-winning urban athletic apparel
and accessories brand engineered for the fitness, performance and
lifestyle of the athletic man and woman. Designed without
compromise for fit, comfort, and durability, RYU exists to
facilitate human performance. For more information, visit:
http://ryu.com
On Behalf of the Board
RYU APPAREL INC.
"Marcello
Leone"
Marcello Leone,
CEO, President and Chairman of the Board
Tel: +1 604-235-2880
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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content:http://www.prnewswire.com/news-releases/ryu-proud-partner-of-the-city-of-west-hollywood-american-express-and-we-ho-chamber-of-commerce-with-a-pop-up-experience-with-global-partner--ambassador-elisabeth-rohm-300971929.html
SOURCE RYU Apparel Inc.