- Founder Richelieu Dennis Transitions from
Chair and CEO Roles to Create and Lead Sundial’s Purpose-Driven
Social Mission Board and Focus on New Entrepreneurial Ventures
-
- NARS Executive Cara Sabin will join
Sundial as CEO -
Sundial Brands, a leading haircare and skincare company
recognized for its innovative use of high-quality and culturally
authentic ingredients and maker of brands including SheaMoisture,
today announced that founder Richelieu Dennis will transition from
his roles as Chair and CEO of the company to establish and lead
Sundial’s new Social Mission Board, as well as focus on his new
entrepreneurial ventures, effective immediately.
The Social Mission Board will scale Sundial’s Community Commerce
economic empowerment and impact model across the global
organization, as well as provide insights, strategy and learnings
across Unilever. Dennis will become chair of the newly-established
Social Mission Board and will continue to leverage his expertise to
drive Sundial’s purpose-led business approach.
Dennis founded Sundial Brands 28 years ago with his mother Mary
Dennis and best friend Nyema Tubman and created Community Commerce
as a purpose-driven model to reinvest in the communities where the
company does business, as well as to equip women and entrepreneurs
with access to the opportunities and resources that enable them to
create lasting value for themselves and others. Sundial Community
Commerce invests in these efforts locally and around the world,
including helping to ensure critical infrastructure and
improvements in its supply chain and investing in entrepreneurial
and educational programs that empower women to grow their
businesses and transform communities.
“When we created the Community Commerce business model almost 30
years ago, my family and I did so with a belief that we could build
a successful business that also contributed to and invested in the
building of other businesses and the sustainable economic
empowerment of underserved people and communities,” said Dennis.
“Different from charity or philanthropy, Community Commerce was our
mission and our passion long before concepts like ‘purpose-driven’
became popular, and it continues to be the cornerstone of
everything we do. As I move forward with increased focus on my
entrepreneurial endeavors and investments, including our $100
million New Voices Fund for women of color entrepreneurs, I’m also
excited to expand Community Commerce across Sundial and Unilever
through the Social Mission Board and scale a proven model that
fuses business performance and societal well-being. This has always
been, and will always be, our North Star.”
Additional members of the Social Mission Board will include
Sundial co-founder Mary Dennis, Richelyna Hall and Emmet
Dennis.
“As someone who has consistently redefined the rules of
entrepreneurship through his service and impact, we are thrilled
Richelieu will be leading the Social Mission Board and partnering
with Unilever to ensure that the principles of Community Commerce
guide the company’s business and societal impact globally moving
forward,” said Esi Eggleston Bracey, Executive Vice President &
Chief Operating Officer, North America Beauty and Personal Care,
Unilever.
Effective as of December 1, Cara Sabin joined Sundial Brands as
CEO. In this capacity, Cara will lead the Sundial business into its
next chapter of impact continuing the legacy of its founders. She
will report to Bracey.
“I’m incredibly excited to join the Sundial family and can’t
wait to lead the company to its next level of impact and growth,”
said Sabin. “It’s an honor to lead a company whose legacy and
purpose so tightly align with my personal passion, and I look
forward to working with the Social Mission Board to scale our
social mission and impact.”
Most recently with Shiseido as Vice President of Marketing for
NARS Cosmetics’ Americas business, Sabin brings more than 20 years
of business strategy, consumer marketing, digital and innovation
experience. She was previously Vice President of Global Marketing
for Clinique Makeup and Fragrance and has held senior level
positions at Johnson & Johnson and KORRES, a prestige
homeopathic Greek beauty brand. Sabin is the Vice Chair of the
Minority Alumni Advisory Board for Duke University’s Fuqua’s School
of Business, a co-founder of 25 Black Women in Beauty and a member
of Delta Sigma Theta Sorority, Inc.
“I’m thrilled to have Cara join the Sundial team,” said Bracey.
“Cara brings an impressive record of supporting, growing and
sustaining venerable businesses in the beauty category, and I look
forward to the expertise and passion she will bring to the Sundial
business.”
Dennis added, “I wish Cara the best as she steps in to lead this
business into a new phase of innovation and impact. This is an
extraordinary time for Sundial Brands as the opportunities to build
upon its legacy and create its future rooted in purpose and
community are limitless.”
About Unilever North America
Unilever is one of the world’s leading suppliers of Beauty &
Personal Care, Home Care, and Foods & Refreshment products with
sales in over 190 countries and reaching 2.5 billion consumers a
day. In the United States and Canada, the portfolio includes brand
icons such as: Axe, Ben & Jerry’s, Breyers, Degree, Dollar
Shave Club, Dove, Hellmann’s, Klondike, Knorr, Lever 2000, Lipton,
Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond’s, Popsicle,
Pure Leaf, Q-tips, Seventh Generation, Simple, Sir Kensington’s,
St. Ives, Suave, Talenti Gelato & Sorbetto, TAZO, TIGI,
TRESemmé and Vaseline. All of the preceding brand names are
trademarks or registered trademarks of the Unilever Group of
Companies.
Since 2010 we have been taking action through the Unilever
Sustainable Living Plan to help more than a billion people improve
their health and well-being, halve our environmental footprint and
enhance the livelihoods of millions of people as we grow our
business. We have already made significant progress and continue to
expand our ambition – most recently committing to ensure 100% of
our plastic packaging is fully reusable, recyclable or compostable
by 2025. While there is still more to do, we are proud to have been
recognized in 2018 as sector leader in the Dow Jones Sustainability
Index and as the top ranked company in the GlobeScan/SustainAbility
Global Corporate Sustainability Leaders survey, for the
eighth-consecutive year.
For more information on Unilever U.S. and its brands visit:
www.unileverusa.com
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version on businesswire.com: https://www.businesswire.com/news/home/20191202005643/en/
Catherine Reynolds (201) 894 7760
mediarelations.usa@unilever.com
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