ORLANDO, Fla., Nov. 25, 2019 /PRNewswire/ -- Golf and
social entertainment destination Drive Shack will reopen its
flagship location in Orlando on
Nov. 29, following an extensive
renovation to outfit its three-level 90-bay venue with new and
advanced technology developed by industry leader TrackMan™.
In addition to the upgraded technology, the refreshed Drive Shack
boasts a redesigned field and new and revamped games.
To celebrate the relaunch of the Orlando location, Drive Shack will be
providing guests who come to the venue throughout the opening
weekend, Nov. 29 – Dec. 2, a free hour of BayPlay with purchase of
one hour.
Originally equipped with a camera-based tracking technology that
estimated ball trajectory, Drive Shack Orlando now features the
same cutting-edge technology used by pro-golfers around the world –
TrackMan, a Doppler radar system that tracks the actual flight path
of the ball in real time, from launch to landing. Currently
powering each of Drive Shack's three newly opened venues, the
addition of TrackMan to the Orlando facility will ensure guests have
access to the best in golf and gaming entertainment available.
"With the unparalleled precision and real-time tracking that
TrackMan provides we're able to bring our augmented reality gaming
to the next level," said Hana
Khouri, CEO and president of Drive Shack. "The technology
not only improves the golf and gaming experience for our guests but
gives us the ability to design fun and engaging games with more
interactive features."
Drive Shack has added a new Darts game that transforms the field
into a virtual dart board. In addition, the existing Monster Hunt
and Shack Jack games have received a makeover. Redesigned for
increased ease of play, the popular games also sport enhanced
graphics. Players will also enjoy the fresh lineup of virtual
courses that includes celebrated fairways such as the Old Course at
St. Andrews and The Champion Course at PGA National.
As part of the renovations, Drive Shack also modified each of
its 90 all-weather driving bays to accommodate both right- and
left-handed play and outfitted the field with new turf displaying
faux sand and water hazards.
During the renovation period, Drive Shack Orlando team members
volunteered with several local nonprofit organizations
including the Lake Nona Ronald McDonald House, onePULSE
Foundation and the Second Harvest Food Bank of Central
Florida. Dedicating more than 1,000 hours of volunteer work,
the team produced nearly 53,000 meals and sorted more than 63,000
pounds of food for the Second Harvest Food Bank alone.
"We are proud to have positively impacted the Lake Nona and
greater Central Florida community
during the renovation, through over 1,000 hours of volunteering,"
said Dan Kirby, general manager at
Drive Shack Orlando. "We're incredibly excited about the changes we
made to the venue and look forward to reintroducing Drive Shack to
Orlando."
Drive Shack Orlando is conveniently located off of State Road 417 in Lake Nona, at 7285 Corner
Drive, Orlando, FL 32827. Hours of
operation are 11 a.m. to 11 p.m.,
Sunday through Thursday, and 11 a.m. to 1
a.m., Friday and Saturday. Pricing ranges from $25 to $45 per
hour, based on the time of day. No membership fee is required. For
more information, visit driveshack.com. Get social on Facebook at
/DriveShackORL and on Instagram and Twitter at @driveshack.
ABOUT DRIVE SHACK
Drive Shack (NYSE:DS) offers the latest in sports and social
entertainment with gaming and golf technology powered by TrackMan™,
a chef-inspired menu and craft cocktails, and fun social events
throughout the year. Each Drive Shack entertainment venue features
expansive, climate-controlled, private driving bays with lounge
seating; augmented-reality games and virtual course play; a
restaurant and bar; and arcade games. Drive Shack's first venue
opened in Orlando in 2018. In
2019, the company also added locations in Raleigh, N.C., Richmond, Va., and West Palm Beach, Fla. For more information,
visit driveshack.com.
Contact:
Red Havas
Kellyn Curtis
kellyn.curtis@redhavas.com
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SOURCE Drive Shack