3Plus, Three Ireland’s Digital Loyalty Program built on Evolving Systems’ technology, wins Prestigious All Ireland Mar...
November 18 2019 - 09:00AM
Evolving Systems, Inc. (NASDAQ: EVOL), a leader in real-time
digital engagement solutions and services, would like to announce
that 3Plus, Three Ireland’s digital loyalty and customer engagement
program, has won the All Ireland Loyalty Marketing Award. The
program is built on Evolving Systems’ technology.
Organized by The Marketing Institute of Ireland, the All Ireland
Marketing Awards program is the nation's premier means of
recognizing the success of Irish marketing professionals and
acknowledging their major contribution to the ongoing process of
strengthening the Irish economy.
Subscriber retention is a key challenge in the highly
competitive mobile communications market and innovative approaches
to customer loyalty provide a significant advantage to operators
who deploy them. The leading analyst firm, Ovum, noted in its 2019
Trends to Watch: Telecoms Operations and IT that among the most
pressing requirements CSPs face today is:
- (The) need to make their organizations customer-centric and
data driven. This requires not just investment in platforms but
also the implementation of appropriate data management strategies
and customer-centric processes.
“3Plus, Three Ireland’s digital loyalty program, delivers
tangible commercial and customer benefits. Our key purpose is to
strengthen the relationship Three has with its customers. We do
this by offering meaningful rewards and customer benefits that
increase in value the longer you stay with Three. Delivered
digitally at the touch of a button from your phone, this allows
customers to ‘get more’ from their mobile operator, giving them
more reasons to stay," said Siobhan Lynch, Loyalty Manager of Three
Ireland.
"Since its inception, the program has gone from strength to
strength and the AIMS award is further endorsement of the program's
positive impact. Our digital program enables us to demonstrate to
our customers that their loyalty is appreciated and rewarded which
results in more customers staying with Three and benefitting by
doing so. As a result we have achieved increased retention, digital
engagement rates and increased consumer sentiment brand
scores."
Matthew Stecker, CEO of Evolving Systems, commented: “We’re
proud that our innovative customer value and loyalty technology is
delivering the sort of eye-catching results recognized by this
prestigious award for one of our valued customers.”
Stecker added: “Evolving Systems' technology’s approach to
loyalty is based on insightful Intelligent Customer Engagement,
which is a priority for any digital business that has to keep
customers satisfied and maintain long term, active relationships
with the brand.”
About Evolving Systems®Evolving Systems, Inc.
(NASDAQ: EVOL) is a provider of real-time digital engagement
solutions and services to more than 80 customers in over 55
countries worldwide. The Company’s portfolio includes
market-leading solutions and services for real-time analytics,
customer acquisition, customer value management and loyalty for
telecom, retail and financial services companies. Founded in 1985,
the Company has its headquarters in Englewood, Colorado, with
offices in Asia, Europe, Africa, South America and North America.
For more information, please visit www.evolving.com Follow
us on:
https://www.linkedin.com/company/7567/admin/https://twitter.com/EvolvingSystems
Media & Analyst Relations: Sancha
BrodySancha.brody@evolving.com
+44 (0) 7376 366855
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