10 shoes will only be available to unlock and
purchase by completing in-game challenges in NBA 2K20 and the new
MyPLAYER Nation mode
Today, 2K and Nike announced the NBA 2K20 x Nike Gamer
Exclusive Program, a first-of-its-kind gaming and sneaker
partnership, which launches alongside the new MyPLAYER Nation mode
and NBA season tip-off, on October 22, 2019. The Program will allow
NBA 2K20 players the opportunity to earn up to 10 pairs of
soon-to-be-released virtual Nike Basketball signature shoes for
their MyPLAYER by completing in-game challenges and the chance to
purchase the real-life version of the limited-edition shoes from
Nike.* MyPLAYER is NBA 2K’s player creation feature that allows
gamers the opportunity to build their own basketball player, get
drafted, rise through the ranks of the NBA elite, and help take
their team to glory.
2K is now taking MyPLAYER to the next level with MyPLAYER
Nation, which integrates the community of NBA 2K20 MyPLAYER
gamers with the real-life NBA – and the opportunity to unlock
exclusive Nike gear. Once gamers create a player, are drafted by a
team and join the new season-long NBA 2K20 MyPLAYER Nation
mode, they will represent their MyPLAYER’s real-life team as part
of a community with other players who also play for the same team.
They will play through the NBA schedule, with individual matchup
wins and losses determined by the overall community's winning
percentage.
Along the way, players will earn double progression on all games
played as well as other bonuses, like the chance to unlock the
virtual Nike Gamer Exclusive sneakers for your MyPLAYER to wear
in-game and purchase real-life versions of the shoes.*
“We’re excited to be the first sports game to offer our players
the chance to buy exclusive shoes from their favorite Nike
athletes,” said Alfie Brody, VP of Global Marketing at 2K. “We
always strive to push the boundaries of in-game partnerships and
offer our players unique experiences alongside traditional
basketball gameplay. We can’t wait to see our fans progress through
the challenges to unlock and purchase each pair.”
NBA 2K20 players will need to link their 2K account with
a Nike account and download the Nike SNKRS App, as the shoes won’t
be available for direct purchase from Nike without completing
specific in-game challenges. The first challenge will take place on
October 29, 2019 and other shoes will be available at key moments
during the NBA season including NBA All-Star 2020, NBA Playoffs and
the NBA Finals.
“The Nike Basketball Gamer Exclusive program is a natural and
innovative extension of our great partnership with NBA 2K," said
Eric Wood, Nike’s VP of Digital Partnerships. “By now giving NBA 2K
gamers the opportunity to connect their membership platforms we are
unlocking a new way for those who live the game virtually, and
physically, to earn access to a very cool range of exclusive Nike
products.”
To stay up to date about when each shoe and the specific
challenges start, visit https://www.nba2k.com/nike, become a fan on
Facebook or follow NBA2K on Twitter and Instagram.
*Nike Gamer Exclusive Sneakers are only available for players
who complete Gamer Exclusive challenges in NBA 2K20 on the Xbox
One, PlayStation 4, or Nintendo Switch. Ability to purchase
real-life shoes from Nike is only available to legal residents of
the 50 United States who are 13+. Physical quantities are extremely
limited and only available while supplies last. Nike Gamer
Exclusive Sneakers (physical or virtual) are not available for PC
players. Terms@ http://nba.2k.com/nike-terms.
Developed by Visual Concepts, NBA 2K20 is rated E for
Everyone by the ESRB. For more information on NBA 2K20,
please visit https://nba.2k.com/2k20/.
2K is a publishing label of Take-Two Interactive Software, Inc.
(NASDAQ: TTWO).
Online Account (13+) required to access online features. See
www.take2games.com/legal and www.take2games.com/privacy for
additional details.
About Take-Two Interactive
Software Headquartered in New York City, Take-Two
Interactive Software, Inc. is a leading developer, publisher and
marketer of interactive entertainment for consumers around the
globe. We develop and publish products through our labels Rockstar
Games, 2K, and Private Division, as well as Social Point, a leading
developer of mobile games. Our products are designed for console
systems and personal computers, including smartphones and tablets,
and are delivered through physical retail, digital download, online
platforms and cloud streaming services. The Company’s common stock
is publicly traded on NASDAQ under the symbol TTWO. For more
corporate and product information please visit our website at
http://www.take2games.com.
About 2K Founded in 2005, 2K
develops and publishes global interactive entertainment for console
and handheld gaming systems, personal computers and mobile devices,
with product availability including physical retail and digital
download. The Company is home to many talented development studios,
including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy
Games and 2K Silicon Valley. 2K’s portfolio currently includes the
renowned BioShock®, Borderlands™, Mafia and XCOM® franchises; NBA®
2K, the global phenomenon and highest rated** annual sports title
for the current console generation; the critically acclaimed Sid
Meier’s Civilization® series; the popular WWE® 2K and WWE®
SuperCard franchises, as well as emerging properties NBA® 2K
Playgrounds 2, Carnival Games and more. Additional information
about 2K and its products may be found at 2k.com.
*According to 2008 - 2019 Metacritic.com
About Nike NIKE, Inc. based
near Beaverton, Ore., is the world’s leading designer, marketer and
distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities.
Wholly-owned NIKE, Inc. subsidiaries include Converse Inc., which
designs, markets and distributes athletic lifestyle footwear,
apparel and accessories; and Hurley International LLC, which
designs, markets and distributes surf and youth lifestyle footwear,
apparel and accessories. For more information, visit
www.nikeinc.com and follow @Nike.
All trademarks and copyrights contained herein are the property
of their respective holders.
Cautionary Note Regarding Forward-Looking Statements The
statements contained herein which are not historical facts are
considered forward-looking statements under federal securities laws
and may be identified by words such as "anticipates," "believes,"
"estimates," "expects," "intends," "plans," "potential,"
"predicts," "projects," "seeks," “should,” "will," or words of
similar meaning and include, but are not limited to, statements
regarding the outlook for the Company's future business and
financial performance. Such forward-looking statements are based on
the current beliefs of our management as well as assumptions made
by and information currently available to them, which are subject
to inherent uncertainties, risks and changes in circumstances that
are difficult to predict. Actual outcomes and results may vary
materially from these forward-looking statements based on a variety
of risks and uncertainties including: our dependence on key
management and product development personnel, our dependence on our
Grand Theft Auto products and our ability to develop other hit
titles, the timely release and significant market acceptance of our
games, the ability to maintain acceptable pricing levels on our
games, and risks associated with international operations. Other
important factors and information are contained in the Company's
most recent Annual Report on Form 10-K, including the risks
summarized in the section entitled "Risk Factors," the Company’s
most recent Quarterly Report on Form 10-Q, and the Company's other
periodic filings with the SEC, which can be accessed at
www.take2games.com. All forward-looking statements are qualified by
these cautionary statements and apply only as of the date they are
made. The Company undertakes no obligation to update any
forward-looking statement, whether as a result of new information,
future events or otherwise.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191021005780/en/
Rod Jago 2K (+44) 7899714126 rod.jago@2k.com
Alan Lewis (Corporate Press) Take-Two Interactive Software,
Inc. (646) 536-2983 alan.lewis@take2games.com
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