MicroStrategy Global Analytics Study Finds 97% of Real-time Enterprise Decisions are Data-deprived
October 21 2019 - 8:00AM
Business Wire
For 60% of Employees, It Takes Hours or Days
to Get the Information They Need, While Only 3% Can Find
Information in Seconds
MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide
provider of enterprise analytics and mobility software, today
released the results of its “2020 Global State of Enterprise
Analytics” report revealing that, despite 94% of organizations
believing data and analytics is important to their digital
transformation and business growth, most are not enabling a
data-driven culture.
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Source: MicroStrategy 2020 Global State
of Enterprise Analytics
Below are the top findings of the report:
- Compared to executives and management employees, front-line
employees are data-deprived and have the least access to data and
analytics. The contrast between the data-privileged and the
data-deprived is most pronounced in the financial services
industry, with just 11% of front-line employees getting access to
analytics reports.
- For 60% of employees, it takes hours or days to get the
information they need, while only 3% can find information in
seconds.
- When those who aren’t adept at analytics need to make a
data-driven decision, 79% have to ask IT or a business analyst for
help. Only 7% use a self-service tool.
- Investments in analytics initiatives, namely talent and
technology, are increasing. Seventy-five percent of large
enterprises and 59% of smaller companies (<1,000 employees) say
they will invest more in talent. Seventy-nine percent of large
enterprises and 60% of smaller companies say they will invest more
in technology.
“Shockingly, when it comes to making data-driven decisions, the
majority of the workforce is still winging it,” said Marge Breya,
Senior Executive Vice President and Chief Marketing Officer,
MicroStrategy Incorporated. “With self-service analytics adoption
hovering at 30%, organizations need to surface insights in a timely
manner that benefits the entire workforce. Sixty-five percent of
organizations plan to increase their analytics investments in the
next year. We recommend those investments go toward building an
insights-first culture that rewards data-driven decision-making and
continuous transformation—the essential foundation of an
Intelligent Enterprise™.”
Survey respondents who have embraced the use of data and
analytics report benefits such as improved efficiency and
productivity, faster and more effective decision making and better
financial performance. Retail and healthcare industries are leading
the charge in this area, using analytics to identify and create new
product and revenue streams.
Recommendations for Next-Generation Success
- Think open and embrace a multi-tool environment. It’s no
longer realistic to think that a single tool is going to serve all
of an organization’s needs or cater to varying users’ capability
levels. Therefore, organizations should consider an open platform
approach to enterprise analytics that ensures a secure, governed,
scalable, high-performance environment. This openness allows other
tools to tap into trusted enterprise data, blend information from
multiple systems, and quickly build content—without users having to
give up their favorite data sciences, AI, and self-service BI
tools.
- Seek to enable every person, process, application, and
device. Countless decisions happen every day across
organizations, so it comes to reason that insights must be
accessible in seconds. Tools, applications, and services should
match each user’s abilities. To that end, organizations should seek
to enable everyone with self-evident insights that appear in the
mobile apps, screens, products, and business applications people
use every day.
- Start with trusted data and enrich it to gain insights.
To truly thrive in the next generation of analytics, users need
governed, trusted enterprise data assets and systems that improve
with use. By incorporating a semantic layer that learns over time,
organizations can open the way to a new class of AI-driven
applications and experiences by layering their data with system
usage, location, and telemetry data. This effectively turns each
user into a contributor of insights, fueling a feedback loop that
helps make the organization collectively smarter over time.
The global report also revealed impactful insights from BI and
analytics decision makers about the current state of their
organizations’ analytics initiatives and their future plans in the
following countries.
- Brazil: Along with Germany, Brazil had the highest rate
(58%) of front-line employees having access to an organization’s
data and analytics. The US was the lowest at just 44%. Almost a
third (32%) of respondents in Brazil believe their analytics
programs are ahead of their peers, compared to 26% global
average.
- Germany: Cloud computing will have the most significant
impact on German analytics initiatives over the next five years,
whereas in Japan and Brazil, IoT is considered to have the most
influence.
- Japan: Almost a quarter (23%) of respondents in Japan
said their front-line employees were empowered with quick views of
analytics to make better decisions.
- UK: Nearly a quarter (24%) of UK respondents believed
they were behind when it came to their analytics program, in
relation to their peers.
- US: Companies in the US seem the most resistant to cloud
BI and analytics, compared to other countries. 50% of US
respondents said their organization is not considering a move to
the cloud. That figure was 14% in the UK and 15% in Japan.
Respondents believe cloud computing, IoT and big data will have the
most significant impact in US analytics initiatives over the next
five years.
To obtain a global and cross-industry view of the state and
future of data and enterprise analytics use, MicroStrategy surveyed
500 business intelligence and analytics professionals across
Brazil, Germany, Japan, the United Kingdom and the United States in
Q2 2019. The respondents represent 10 industry segments (financial
services, government, healthcare, hospitality, manufacturing,
retail, software tech, professional services, telecommunications
and other), with the majority employed at an organization with more
than $100 million in annual revenue. For the second year, the
survey was conducted for MicroStrategy by market research firm Hall
& Partners.
Additional Information
- Download the “2020 Global State of Enterprise Analytics”
report.
- Register for the 2020 Global State of Enterprise Analytics
Reveal webcast taking place at 2:00 p.m. EDT on October 30,
2019.
About MicroStrategy Incorporated
MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of
enterprise analytics and mobility software and services. Our
mission is to make every enterprise a more Intelligent Enterprise.
MicroStrategy 2019™ delivers modern analytics on an open,
comprehensive enterprise platform designed to drive business
results with Federated Analytics, Transformational Mobility, and
HyperIntelligence™. To learn more, visit MicroStrategy online, and
follow us on LinkedIn, Twitter, and Facebook.
MicroStrategy, Intelligent Enterprise, MicroStrategy 2019, and
HyperIntelligence are either trademarks or registered trademarks of
MicroStrategy Incorporated in the United States and certain other
countries. Other product and company names mentioned herein may be
the trademarks of their respective owners.
MSTR-G
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Claudia Cahill MicroStrategy Incorporated 703-270-2207
ccahill@microstrategy.com
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