AgraFlora Organics International Inc.
(“
AgraFlora” or the
“
Company”) (
CSE: AGRA) (Frankfurt:
PU31) (OTCPK: AGFAF), a growth oriented and diversified
international cannabis company, applauds its exclusive CBD sports
partner, the Toronto Wolfpack RLFC’s (the “Wolfpack” or “TWP”)
promotion to the 2020 RLF Super League competition; an
accomplishment that positions the TWP in the highest tier of
English rugby league, boasting international broadcast reach to
over 250,000,000 homes.
AgraFlora and Wolfpack are preparing for the North American
launch of a CBD-infused performance SKU, Rugby Strength; a
replenishing topical cream formulated for high performance
athletes. Rugby Strength has been scientifically developed to
achieve the best results in natural wellness through the use of the
highest standard of CBD. The 100% hemp-derived CBD cream is made
from full-spectrum hemp, is grown and harvested by European farmers
following organic cultivation practices and is CO2 extracted and
GMP certified. With the launch of HowlBrands' portfolio of
CBD-infused formulations, TWP is set to emerge as the world's first
professional sports team to introduce its own branded CBD-infused
product line.
By way of an exclusive North American manufacturing and
distribution agreement (the “Agreement”) with the Wolfpack and
HowlBrands, AgraFlora is positioned at the nexus of the burgeoning
CBD-infused performance products marketplace and the vast captive
audience of professional sports. The Agreement is further bolstered
by TWP’s recent Super League promotion and transatlantic
professional sports team status, affording AgraFlora with a
noteworthy platform to enter the sports nutrition and
rehabilitation segments.
The Agreement forms a foundation for the continued adoption of
CBD in future product offerings in accordance with regulations
globally including products to be sold in the United States
containing CBD sourced from federally permissible industrial hemp.
The Company has over 17,500 points of distribution in Canada and
the U.S. and continues to expand in both markets in an expeditious
manner.
TWP’s embedded loyal fan base, further augmented by its
promotion to the 2020 Super League competition and coupled with
AgraFlora’s domestic downstream capabilities amplifies the
Companies' stratagems of targeting captive audiences and engaged
consumers. TWP boasts a thriving domestic/international media
profile, including:
- Circa 1 billion media impressions in 2019;
- International broadcast reach to over 250 million homes;
- Facebook Live game day audience of over 200,000 viewers (50,000
of viewers originating in the United Kingdom)- experiencing
consistent week-over-week growth;
- Social media presence of over 100,000 verified followers;
and,
- Highly acclaimed game day experience with over 9,900 fans in
attendance at the £1,000,000 Game hosted at Lamport Stadium in
Toronto, Ontario.
Brandon Boddy, Chairman and Chief Executive Officer of AgraFlora
stated: “Our exclusive North American manufacturing and
distribution agreement with TWP positions AgraFlora to further
benefit from the increasing trend of plant-based and all-natural
products, preferred not only by professional athletes, but active
consumers as well. The Toronto Wolfpack boasts many notable
accolades, including being the world's first transatlantic
professional sports team, as well as being the first professional
sports team to permeate the thriving CBD-infused performance
products marketplace with a signature SKU. The Wolfpack’s embedded
fan base and captive broadcast audience, which is further augmented
by its promotion to the highest tier of English rugby league will
amplify the uptake of the Companies' signature CBD performance
products.
Today’s competitive CPG landscape has proven increasingly
challenging to introduce a net-new CBD product that can sustain the
brand presence necessary to capture market share in the long term.
Our joint offering with TWP affords us the luxury of manufacturing
and distributing an already proven and highly marketed CBD
performance SKU, without the need for runaway advertising budgets
that may or may not gain traction.
The rapid rise in popularity for CBD products can be attributed
to the consumer's quest for natural-based health and wellness
solutions to treat perpetual ailments, including those derived from
athletics such as inflammation and pain. The hemp-derived CBD
market has been estimated to reach US$22 billion by 20221 and the
impact of cannabinoids on health and treatment has not gone
unnoticed in professional sports."
In collaboration with the Wolfpack and HowlBrands, the Company
will leverage its 51,500 square foot Winnipeg Edibles Facility to
manufacture and distribute a suite of athlete-focused, CBD
performance products, including:
- CBD-infused topical creams;
- Therapeutic relief balms;
- Sport pain CBD tinctures;
- CBD-infused soaks; and,
- CBD-infused roll-ons and healing sticks -- engineered for
optimal topical absorption.
The Winnipeg Edibles Facility is equipped with over 30,000
square feet of dedicated edibles production space, as well as an
8,000-square-foot pharmaceutical-grade edibles research
laboratory.
The Wolfpack’s Rugby Strength is uniquely formulated to optimize
the transdermal absorption of CBD's analgesic, anti-inflammatory
and anti-anxiety healing properties. AgraFlora and TWP aim to cater
to professional and amateur sports teams, as well as individual
athletes through diverse product offerings formulated to:
- Reduce the pain and discomfort resulting from intense and/or
frequent wear and trauma on weight-bearing joints;
- Support reparation and recovery;
- Enhance fitness and performance.
In conjunction with the Wolfpack’s promotion to 2020 Super
League competition, the Company also announces that HowlBrands has
launched a direct to consumer sales campaign within the United
Kingdom (“UK”), leveraging targeted on-line and social media
campaigns to drive beneficiaries into the sales funnel.
Brian Noble, TWP’s Director of Rugby stated: “This is a historic
day for The Toronto Wolfpack and the UK CBD industry as a
collective. There is no better time for our Club to launch our very
own CBD product into the marketplace than right now as we begin
preparations to compete on the Super League stage next year."
Today's announcement further advances AgraFlora’s continuing
multifaceted strategy to enter new markets with a platform spanning
production, distribution and marketing of CBD products derived from
hemp and cannabis in accordance with regulations across a number of
different verticals.
About AgraFlora Organics International Inc.
AgraFlora Organics International Inc. is a growth oriented and
diversified company focused on the international cannabis industry.
It owns an indoor cultivation operation in London, ON and is a
joint venture partner in Propagation Service Canada and its
large-scale 2,200,000 sq. ft. greenhouse complex in Delta, BC. The
Company is also retrofitting a 51,500-square-foot good
manufacturing practice (“GMP”) edibles manufacturing facility in
Winnipeg, Manitoba. AgraFlora has a successful record of creating
shareholder value and is actively pursuing other opportunities
within the cannabis industry. For more information please visit:
www.agraflora.com.
About Toronto Wolfpack
The Toronto Wolfpack is a professional Rugby League team
dedicated to progressing through the English Rugby Football
League’s (RFL) ranks, from League 1 to the Super League. We are
Canada’s first professional Rugby team, and the world’s first
transatlantic professional sports team.Learn more at:
www.torontowolfpack.com
About HowlBrands
HowlBrands is a branding and product development company at the
nexus of sports and wellness with a special focus on CBD that aims
to interact with consumers within, across and beyond rugby and
sports. All HowlBrands products are developed and formulated by a
team of medical professionals and natural
health experts and are manufactured with THC-free, CBD extract from
organically grown hemp.
Learn more about Rugby Strength and HowlBrand’s product range
at: www.rugbystrengthcbd.com
ON BEHALF OF THE BOARD OF DIRECTORS
Brandon Boddy Chairman & CEOT: (604) 398-3147
For additional information: |
|
AgraFlora Organics International Inc.Tim McNultyE:
ir@agraflora.com T: (800) 783-6056 |
For French inquiries: Remy Scalabrini, Maricom Inc.E:
rs@maricom.ca T: (888) 585-MARI |
The CSE and Information Service Provider have
not reviewed and does not accept responsibility for the accuracy or
adequacy of this release.
Forward-looking Information Cautionary
Statement
Except for statements of historic fact, this
news release contains certain "forward-looking information" within
the meaning of applicable securities law. Forward-looking
information is frequently characterized by words such as "plan",
"expect", "project", "intend", "believe", "anticipate", "estimate"
and other similar words, or statements that certain events or
conditions "may" or "will" occur. Forward-looking statements are
based on the opinions and estimates at the date the statements are
made, and are subject to a variety of risks and uncertainties and
other factors that could cause actual events or results to differ
materially from those anticipated in the forward-looking statements
including, but not limited to delays or uncertainties with
regulatory approvals, including that of the CSE. There are
uncertainties inherent in forward-looking information, including
factors beyond the Company’s control. There are no assurances that
the business plans for AgraFlora Organics described in this news
release will come into effect on the terms or time frame described
herein. The Company undertakes no obligation to update
forward-looking information if circumstances or management's
estimates or opinions should change except as required by law. The
reader is cautioned not to place undue reliance on forward-looking
statements. Additional information identifying risks and
uncertainties that could affect financial results is contained in
the Company’s filings with Canadian securities regulators, which
are available at www.sedar.com.
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