Integration Enables a Virtuous Shared Value
Ecosystem that Reimagines 1:1 Engagement Between Brands and
Consumers
Phunware, Inc. (NASDAQ: PHUN) (the “Company”), a
fully-integrated enterprise cloud platform for mobile that provides
products, solutions, data and services for brands worldwide, today
announced the integration of its blockchain-enabled data exchange
with an initial set of supported programmatic advertising platforms
including Beeswax and Phunware.
Phunware’s data exchange aims to disrupt the status quo and
eliminate advertising fraud by offering transparency to brands on
the data they purchase and compensating consumers for the use of
their data. Support for leading advertising platforms such as
Beeswax enables brands to deliver targeted media using Phunware’s
data and receive transparent reporting.
“By integrating our blockchain-enabled data exchange with
programmatic advertising platforms, we empower brands with
end-to-end transparency from audience design to audience activation
while also compensating consumers for the use of their data,” said
James Gray, Director of Product at Phunware.
Beeswax was selected as the first programmatic advertising
platform to enable integration support for its unique
bidder-as-service architecture and support for use cases such as
log-level data. Additional integrations with advertising platforms
and data platforms are planned to broaden adoption of a shared
value ecosystem.
Through the integration, brands and marketers can easily design
custom audiences using Phunware’s data exchange and seamlessly
deliver them to supported programmatic advertising platforms for
activation. Brands gain access to unique predefined segments
(demographic, interest, purchase intent) and custom location-based
segments that are not typically found on Demand Side platforms
(DSPs). For customer campaigns activated with Phunware data,
supported advertising platforms provide daily impression logs that
enables Phunware to reward consumers with PhunCoin, a digital
asset, for the use of their data.
Phunware is offering $10,000 of free data exchange credit to
each of the first 10 Beeswax customers for use through the end of
2019. Visit https://go.phunware.com/beeswax-integration for more
details on the offer. To learn more about the Phunware data
exchange, visit data.phunware.com or download the data exchange
feature sheet.
Safe Harbor Clause and Forward-Looking Statements
This press release includes forward-looking statements. All
statements other than statements of historical facts contained in
this press release, including statements regarding our future
results of operations and financial position, business strategy and
plans, and our objectives for future operations, are
forward-looking statements. The words “anticipate,” “believe,”
“continue,” “could,” “estimate,” “expect,” “expose,” “intend,”
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“predict,” “project,” “should,” “will,” “would” and similar
expressions that convey uncertainty of future events or outcomes
are intended to identify forward-looking statements, but the
absence of these words does not mean that a statement is not
forward-looking.
The forward-looking statements contained in this press release
are based on our current expectations and beliefs concerning future
developments and their potential effects on us. Future developments
affecting us may not be those that we have anticipated. These
forward-looking statements involve a number of risks, uncertainties
(some of which are beyond our control) and other assumptions that
may cause actual results or performance to be materially different
from those expressed or implied by these forward-looking
statements. These risks and uncertainties include, but are not
limited to, those factors described under the heading “Risk
Factors” in our filings with the Securities and Exchange Commission
(SEC), including our reports on Forms 10-K, 10-Q, 8-K and other
filings that we make with the SEC from time to time. Should one or
more of these risks or uncertainties materialize, or should any of
our assumptions prove incorrect, actual results may vary in
material respects from those projected in these forward-looking
statements. We undertake no obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as may be required under
applicable securities laws. These risks and others described under
“Risk Factors” in our SEC filings may not be exhaustive.
By their nature, forward-looking statements involve risks and
uncertainties because they relate to events and depend on
circumstances that may or may not occur in the future. We caution
you that forward-looking statements are not guarantees of future
performance and that our actual results of operations, financial
condition and liquidity, and developments in the industry in which
we operate may differ materially from those made in or suggested by
the forward-looking statements contained in this press release. In
addition, even if our results or operations, financial condition
and liquidity, and developments in the industry in which we operate
are consistent with the forward-looking statements contained in
this press release, those results or developments may not be
indicative of results or developments in subsequent periods.
About Phunware, Inc.
Everything You Need to Succeed on Mobile — Transforming Digital
Human Experience
Phunware, Inc. (NASDAQ: PHUN), is the pioneer of
Multiscreen-as-a-Service (MaaS), an award-winning, fully integrated
enterprise cloud platform for mobile that provides companies the
products, solutions, data and services necessary to engage, manage
and monetize their mobile application portfolios and audiences
globally at scale. Phunware’s Software Development Kits (SDKs)
include location-based services, mobile engagement, content
management, messaging, advertising, loyalty (PhunCoin & Phun)
and analytics, as well as a mobile application framework of
pre-integrated iOS and Android software modules for building
in-house or channel-based mobile application and vertical
solutions. Phunware helps the world’s most respected brands create
category-defining mobile experiences, with more than one billion
active devices touching its platform each month. For more
information about how Phunware is transforming the way consumers
and brands interact with mobile in the virtual and physical worlds,
visit https://www.phunware.com, https://www.phuncoin.com,
https://www.phuntoken.com, and follow @phunware, @phuncoin and
@phuntoken on all social media platforms.
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version on businesswire.com: https://www.businesswire.com/news/home/20191008005339/en/
PR & Media Inquiries: Brent Brightwell
bbrightwell@phunware.com T: (512) 537-8301
Investor Relations: Brendhan Botkin bbotkin@phunware.com
T: (512) 394-6837
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