NEW YORK, Sept. 30, 2019 /PRNewswire/ -- In a move to
deliver clients greater access to talent, capabilities and stronger
integrated solutions, FCB today announced a new North American
structure that will unite its offices in the region under dedicated
leadership. The new structure will provide efficiencies in work
process and investment strategy across the region, while further
fueling the agency's creative culture and the ideas it yields.
Canada & New York CEO
Tyler Turnbull will lead the
structure in the newly created role of North American CEO.
Sharing more detail behind this move, FCB Worldwide CEO
Carter Murray stated, "In
discussions with clients and in predicting what they will need from
us to push their brands and businesses forward into the future, it
all came down to people, creativity and expertise. Giving clients
access to the best people and expertise tailored for each
assignment, regardless of which office they call home base, we see
as mission critical to delivering great creative that drives real
business success. Tyler and this leadership team bring a track
record of impressive results that I am confident, when combined
with this structure, will unlock tremendous growth for our clients
and us."
With full-service agency offerings on both coasts, the network's
founding office in Chicago,
Canada's most-awarded creative
agency, and FCB/SIX, one of the world's leading creative data
offerings in Toronto and
New York, FCB North America is
home to some of the network's most powerful assets. Integration of
those assets over the last several years has yielded big success
for FCB in the region, earning it recent numerous industry honors
including 2019 Cannes Lions North American Creative Network of the
Year, Ad Age 2019 A-List, 2019 Ad Age Data & Analytics Agency
of the Year, and Strategy's Digital Agency of the Year 2016, 2017
and 2018. Global clients like Clorox, Kimberly-Clark and
Anheuser-Busch have cited the power of the network's combined
offering in awarding the agency more business and have openly
praised the move.
"We've experienced and seen the benefits of the collective power
of FCB's offices working as one in North
America and are excited to see this evolution drive even
greater results for the brands we partner on," said Clorox CMO
Stacey Grier.
To lead this new structure, the Network is promoting from within
and installing some of its most trusted and respected leaders.
Canada & New York CEO
Tyler Turnbull has been named North
American CEO, effective immediately. Tyler joined FCB Canada
in 2014 and quickly transformed it from an agency in decline to the
country's creative leader, with big client-wins like BMW, Home
Depot and BMO. Last year, he added responsibility for FCB New York,
where he brought Emma Armstrong on
board as President, unlocked new capabilities for its clients, and
helped the office score more new business and creative success.
Tyler has also overseen the integration and U.S. expansion of
FCB/SIX, a key priority offering for the new North American
structure that is set to scale globally next year. FCB/RED will be
the other key priority offering in the new structure and
network.
"I am honored and humbled to be entrusted with leading FCB's
next growth chapter in the market where it was born almost 150
years ago. It's a move that will benefit all our clients for the
better, and one that will harness the collective power of our more
than 1,500 talented people in the region across one of the most
impressive integrated creative-agency brand offerings in the
world," said Turnbull.
Joining Turnbull in being promoted as part of the new structure
is Mark Jungwirth, who moves from
Chicago CFO to North American CFO, and Kelly Graves, who moves from Chicago CMO to
President of Chicago. Both Graves
and Jungwirth have been instrumental in Chicago's success and will work closely with
Turnbull and the rest of the North American offices' leadership to
operationalize the new structure.
FCB Chicago CEO Michael Fassnacht
announced today that he will leave by the end of the year to pursue
the next chapter in his career. Fassnacht led the network's
founding office successfully for nearly a decade, establishing it
as a creative powerhouse, with more than 40 Lions in the last few
years, transforming it into an organization with a diverse talent
mix that now boasts 60% female leadership, and making it a civic
leader, with high-profile assignments for the city and storied
organizations like the MCA and Chicago Public Library.
"My time leading FCB Chicago has been amazing, but it's time for
a change – for myself and the agency. I will always be a passionate
advocate for FCB and its people, and I am very confident that
Tyler, Kelly and Mark will build an exciting new chapter for the
agency."
While the new structure will officially launch January 1, 2020, the leadership changes are
effective immediately, allowing the new team time to ensure a
smooth transition and a thoughtful implementation plan. This move
does not include or impact in any way the operations of the FCB
Health Network.
About FCB
FCB (Foote, Cone & Belding) is a
global, award-winning and fully integrated marketing communications
company with a heritage of creativity and success dating from 1873.
Named Cannes Lions 2019 North American Creative Agency of the Year
and a 2019 Ad Age A-List global top 10, FCB focuses on creating
"Never Finished" campaign ideas that have the power to transform
brands, businesses and communities. With more than 8,000 people in
109 operations in 80 countries, the company is part of the
Interpublic Group of Companies (NYSE: IPG).
Visit fcb.com or follow @FCBglobal on Instagram and
Twitter and FCB Global on Facebook.
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SOURCE FCB