Pixelworks TrueCut Motion Grading Receives 2019 Entertainment Technology Lumiere Award
September 26 2019 - 09:00AM
Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of advanced
visual processing solutions, has won the esteemed Advanced Imaging
Society’s (AIS) 2019 Entertainment Technology Lumiere Award for its
recently launched TrueCut® Motion Grading tools – a key element in
the TrueCut Video Platform for Cinematic Motion and HDR announced
by the Company earlier this year.
The TrueCut platform is the industry’s first solution to give
filmmakers the ability to cinematically fine-tune Motion Blur,
Judder and Frame-rate appearance. Used as a part of the creative
process, TrueCut Motion Grading empowers filmmakers to deliver at a
cinematically tuned high frame-rate, while filming at any
frame-rate. This allows for a broader set of motion appearances
than previously possible. The platform takes full advantage of
today’s incredible cinema and home-entertainment displays, while
also ensuring a consistent motion appearance across different
devices and screens that is faithful to the original artistic
intent.
“We were impressed with the TrueCut platform’s ability to
empower filmmakers and extend creative control and reach of motion
appearance,” said AIS President, Jim Chabin. “On behalf of AIS, I
would like to congratulate Pixelworks on this award.”
The Advanced Imaging Society Technology Award program annually
acknowledges and celebrates technologies and processes
demonstrating both innovation and impact in advancing the future of
the entertainment and media industries, including but not limited
to theatrical, television broadcast, video, virtual reality,
augmented reality, mixed reality, stereoscopic 3D, themed
attractions, and other forms of relevant content. This year’s award
ceremony will be held at the Four Seasons Hotel in Beverly Hills on
Monday, October 28, 2019.
“It is a tremendous honor to receive the 2019 Entertainment
Technology Lumiere Award, and we are excited to see the growth in
adoption of the TrueCut platform,” said Richard Miller, Executive
Vice President of Technology, Pixelworks. “This award aptly
recognizes the numerous technology breakthroughs of Dr. Bob Zhang,
our visionary CTO, and his extraordinary team of visual algorithm
and picture quality experts, architects and engineers.
Congratulations Bob!”
About the Advanced Imaging SocietyThe Advanced
Imaging Society is a non-profit trade association whose members
include major Hollywood studios and top technology companies. The
mission of AIS is to advance the arts and technologies of HDR, AI,
Game Engine, Cloud, Work Stations, RealTime Rendering, Content
Security, Virtual Production, VR, AR and other entertainment
technologies.
About PixelworksPixelworks provides
industry-leading content creation, video delivery and display
processing solutions and technology that enable highly authentic
viewing experiences with superior visual quality, across all
screens – from cinema to smartphone and beyond. The Company has a
20-year history of delivering image processing innovation to
leading providers of consumer electronics, professional displays
and video streaming services. Pixelworks is headquartered in San
Jose, CA. For more information, please visit the company’s web site
at www.pixelworks.com.
Note: Pixelworks, the Pixelworks logo and TrueCut are registered
trademarks of Pixelworks, Inc.
Investor Contact:Brett L PerryShelton GroupP:
214-272-0070E: bperry@sheltongroup.com
Media Contact:Agnes ToanPixelworks, Inc.E:
comms@pixelworks.com
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