Roku and Innovid Bring Sophisticated Measurement Tools to TV
September 23 2019 - 9:00AM
Business Wire
New Reach and Frequency Solution Quantifies
Incremental Reach Across Linear and OTT Inventory
Roku, Inc. (NASDAQ: ROKU) and Innovid today announced a new
analytics solution to measure and understand daily demographic
reach and frequency on TV campaigns run across the Roku platform,
and Linear TV.
The new solution marries OTT and linear TV occurrence and
identity data from Roku’s 30.5 million active accounts as of June
30, with Innovid’s OTT ad serving footprint across over 75 million
households. Matched together, the unique datasets are expected to
provide marketers with new insights to better allocate advertising
inventory bought from Roku and from other publishers without
additional tagging or integrations.
“More than half of Roku’s audience are cord cutters,” said
Alison Levin, Vice President, Ad Sales and Strategy, Roku. “As
marketers follow viewers from linear TV to OTT, they need tools to
evaluate audience overlap and incremental reach across screens and
suppliers.”
“Marketers understand that OTT can build incremental reach to
traditional TV buys. Innovid and Roku are now making it easier to
connect audiences across all of television,” said Jessica Hogue,
General Manager, Measurement and Analytics, Innovid. “The ability
to measure reach and frequency across ad campaigns running on
linear TV and the Roku platform gives marketers deeper transparency
and the ability to reduce over-frequency to drive better business
outcomes.”
“We are excited about the new capabilities Roku and Innovid are
bringing to the market,” said Mike Law, President at Dentsu’s
Amplifi. “The ability to manage daily incremental reach and
frequency across OTT and Linear TV is very much needed as we
continue to scale spend in OTT and will help give us more
confidence to know our clients’ investment in OTT is driving
measurable results.”
This solution expands upon Roku Ad Insights, a suite of
analytics tools that is designed to measure ad effectiveness in
OTT, introduced in 2018. This new partnership broadens Roku and
Innovid’s long-standing collaboration. Innovid’s ad technology has
been part of Roku’s ad framework since 2015.
The product is now being tested with several select Innovid and
Roku clients including Verizon. The solution will soon expand to
include all of OTT, broadening it beyond the Roku platform.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku TV™ models and Roku
streaming players are available around the world through direct
retail sales and licensing arrangements with TV OEMs and service
operators. Roku audio products are available in the U.S. through
direct retail sales. Roku is headquartered in Los Gatos, Calif.
U.S.A.
About Innovid
Innovid is the leading independent global advertising platform
with TV at the core. We enable the personalization, delivery, and
measurement of high-performing ads across all digitally enabled
channels including TV, video, display, social, and OOH. Innovid
serves a global client base of brands, agencies, and publishers
with offices in New York, Chicago, Los Angeles, Detroit, London,
Tel Aviv, Sydney, Tokyo, and Singapore.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the benefits, impact,
features and availability of the new analytics solution. Except as
required by law, we assume no obligation to update these
forward-looking statements publicly, or to update the reasons
actual results could differ materially from those anticipated in
the forward-looking statements, even if new information becomes
available in the future. Important factors that could cause our
actual results to differ materially are detailed from time to time
in the reports Roku, Inc. files with the Securities and Exchange
Commission, including our Form 10-K for the year ended December 31,
2018 and our Quarterly Report on Form 10-Q for the quarter ended
June 30, 2019. Copies of reports filed with the SEC are posted on
Roku’s website and are available from Roku without charge.
Roku is a registered trademark and Roku TV is a trademark of
Roku, Inc. in the U.S. and in other countries. Trade names,
trademarks and service marks of other companies appearing in this
press release are the property of their respective holders.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190923005081/en/
Kelli Gail KGail@roku.com
Roku (NASDAQ:ROKU)
Historical Stock Chart
From Mar 2024 to Apr 2024
Roku (NASDAQ:ROKU)
Historical Stock Chart
From Apr 2023 to Apr 2024