Greenlane Partners with European Retailer NOUS to Expand Higher Standards
September 09 2019 - 8:30AM
Greenlane Holdings, Inc. (Nasdaq: GNLN) (“Greenlane”), one of the
largest global sellers of premium cannabis accessories, CBD and
liquid nicotine products, today announced the launch and expansion
of the Company’s Higher Standards brand and retail concept in
Europe in partnership with Paris-based NOUS.
Founded by a group of ex-Collette staffers in
2018 on rue Cambon in Paris, NOUS is the latest high-end
concept-store focused on tomorrow's trends. United through a
demanding artistic direction and a passionate team, the concept
store offers a fresh vision with a unique approach. With four
locations in Paris, Saint-Tropez and Geneva, and more in
development throughout Europe, NOUS embraces and curates fashion,
luxury timepieces, art, books, streetwear magazines and unites with
other leading brands to create a unique, high-end shopping
experience.
NOUS and Higher Standards — Greenlane’s upscale
product line and an innovative retail experience with flagship
stores at New York City’s famed Chelsea Market and Atlanta’s Ponce
City Market — are joining forces to bring Higher Standards branded
and curated shops-in-shops to NOUS stores. Slated to open in the
fourth quarter, the first Higher Standards shop-in-shop will be
located in NOUS’ Paris boutique, with plans for further expansion
throughout Europe.
"Higher Standards was created to provide
connoisseurs with the tools for an elevated lifestyle and to
destigmatize cannabis consumption. Our smoking accessories,
apparel, and lifestyle goods are a perfect fit for NOUS’ acute
artistic direction and their fresh approach to fashion, culture and
lifestyle,” said Sasha Kadey, Chief Marketing Officer of Greenlane
and Co-Founder of Higher Standards. “We are thrilled to extend the
Higher Standards brand into Europe through this collaboration and
look forward to bringing our unique retail experience to European
connoisseurs and tourists alike.”
The Higher Standards shop-in-shops will feature
premium smoking accessories and lifestyle goods from Greenlane’s
proprietary house brands, including Higher Standards and Marley
Natural, as well as partner brands such as Jonathan Adler, Malin +
Goetz, Davinci, LEVO, PAX and Storz & Bickel.
"Higher Standards is an ideal partner for NOUS
because we share a passion for innovation and an immersive
shopping experience," said Sylvain Brondel, Art & Lifestyle
Leader for NOUS. "Higher Standards is revolutionizing the smoke and
dispensary store and we are excited to bring their selection of
premium smoking accessories, custom-made products and essential
lifestyle items to our customers who are constantly looking for
something new.”
In addition to its flagship stores in New York
City and Atlanta, Higher Standards has a shop-in-shop presence in
The Pottery and Cannary West in Los Angeles, and the Bud &
Bloom in Santa Ana, California, with plans for continued domestic
and international expansion.
About Greenlane Holdings,
Inc.
Greenlane (NASDAQ: GNLN) is one of the largest
global sellers of premium cannabis accessories, CBD and liquid
nicotine products. The Company operates as a powerful house of
brands, third party brand accelerator and distribution platform for
consumption devices and lifestyle brands serving the global
cannabis, CBD, and liquid nicotine markets with an expansive
customer base of more than 11,000 retail locations, including
licensed cannabis dispensaries, and smoke and vape shops. Greenlane
has an established track record of partnering with brands through
all stages of product lifecycle, providing a range of services
including product development, go-to-market strategy, sales and
marketing support, market research, customer service,
direct-to-consumer fulfillment, warranty repair, supply chain
management, and distribution. In addition to owning and operating
its own brands, Greenlane is the partner of choice for many of the
industry’s leading players including PAX Labs, (Canopy-owned) Storz
& Bickel, JUUL, Grenco Science, Firefly, DaVinci, Select,
Sherbinskis, Bloom Farms, Mary’s Nutritionals, Cookies and dozens
of others. Greenlane’s house of brands is comprised of
child-resistant packaging innovator Pollen Gear; VIBES rolling
papers; the Marley Natural accessory line; the Keith Haring
accessory line, Aerospaced & Groove grinders, and Higher
Standards, which is both an upscale product line and an innovative
retail experience with flagship stores at New York City’s famed
Chelsea Market and Atlanta’s Ponce City Market. The company also
owns and operates Vapor.com, an industry leading e-commerce
platform which offers convenient, flexible shopping solutions
directly to consumers. For additional information, please
visit: https://gnln.com/.
Media Contact:Cory
ZiskindICR646-277-1232greenlane@icrinc.com
Investor Contact:Scott Van
WinkleICR617-956-6736scott.vanwinkle@icrinc.com
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