Marchex AI Leader Featured at the 15th International Conference on Machine Learning and Data Mining
July 18 2019 - 9:01AM
Business Wire
Marchex (NASDAQ: MCHX), a leading provider of call analytics
that drive, measure, and convert callers into customers, today
announced that its head of artificial intelligence and Chief AI
Scientist, Junmei Zhong, Ph.D., has been selected as a session
chair for the 15th International Conference on Machine Learning and
Data Mining, set for July 20-24 in New York City. As part of the
Monday, July 22 sessions, Dr. Zhong will present “Detecting
Customer Churn Signals for the Telecommunications Industry through
Analyzing Recurrent Neural Networks.”
Marchex has successfully built an AI/Natural Language Processing
model that can help predict when customers have the potential to
switch to other service providers based on churn patterns that
surface in their calls. With sufficient training data from phone
calls annotated by Marchex’s innovative data labeling technology,
the company’s proposed recurrent neural network model has the
potential to be powerful and highly strategic for businesses.
According to Marchex’s research, arming businesses with the
knowledge that a customer is predicted to churn will enable them to
take proactive steps in their interactions with the customer
through personalized communications to prevent churn before it ever
happens. Dr. Zhong is a leader in the Marchex Innovation
Development (MIND) Lab, a research and development group that
supports AI-fueled product innovation to help businesses engage and
nurture customer relationships across communications channels,
including voice and text.
The featured speaking engagement and chair designation resulted
from the conference’s peer review process that selected a
Marchex-authored paper for the event.
About Marchex
Marchex is a leading provider of call analytics that drive,
measure, and convert callers into customers. The company
understands that the best customers are those who call a company –
they convert faster, buy more, and churn less. Marchex provides
solutions that help companies drive more calls, understand what
happens on those calls, and convert more of those callers into
customers. Marchex’s actionable intelligence strengthens the
connection between companies and their customers, bridging the
physical and digital world, to help brands maximize their marketing
investments and operating efficiencies to acquire the best
customers.
Please visit the Marchex blog or @marchex on Twitter
(Twitter.com/Marchex) to learn more.
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version on businesswire.com: https://www.businesswire.com/news/home/20190718005186/en/
Marchex, Inc. Investor Relations Trevor Caldwell, 206-331-3600
ir@marchex.com
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