Darren Cox, Founder of
Nissan's famed GT Academy, now behind the wheel as CEO
TORONTO, July 17, 2019 /CNW/ -- Millennial Esports
Corp. ("Millennial" or the "Company," TSX VENTURE: GAME, OTCQB:
MLLLF), has appointed Darren Cox
as company CEO and President, effective immediately. The founder of
Nissan and Sony's GT Academy, Cox previously served as Nissan's
Head of Global Motorsport. Also the man behind World's Fastest
Gamer, Cox has spent more than two decades immersed in the
automotive, motorsport, and gaming industries, earning the moniker
"The Godfather of Esports Racing."
"Darren has proven throughout his career and during his time
with Millennial that he is an innovative thinker with an innate
ability to get things done," said Board member Peter Liabotis. "In appointing Darren as CEO, we
have not only secured the best man for the job, we have also
reaffirmed our commitment to esports racing and marketing data for
the growing esports industry."
Cox made his mark in the motorsport industry as Global
Motorsport Director for Nissan and head of Global Sales and
Marketing for the Nissan Motorsport Brand. During his time with
Nissan, Cox was responsible for the ground-breaking GT Academy
program between 2008 and 2015, which took PlayStation gamers and
turned them into international racing drivers for the Japanese
manufacturer.
Previously, during his 18-year tenure at the Renault Nissan
Alliance, Cox held several senior positions including Digital
Marketing Director for Europe
where he was responsible for, amongst other areas, customer data
for marketing. It was in this role that Cox first realized the
incredible value of data collection and analysis.
"I have seen the potential of Millennial Esports from day one
and am excited to shape the company's future with the talented
group of people we have assembled," said Cox in welcoming his move
from Global CMO and President to CEO and President.
"That future is an unwavering focus on esports racing and data
provision for the esports industry as a whole. These are still
white spaces with a huge upside in terms of revenue that we can
exploit through a combination of my background and our assets, such
as our in-house gaming studio Eden
Games and our data experts at Stream Hatchet."
Cox replaces hospitality and technology industry veteran
Steve Shoemaker, who has
successfully completed his work in restructuring the company.
"Steve has done a tremendous job leading the company to focus on
its core esports racing and data analytics assets while reducing
its overhead cost structure and moving the company towards
profitability. We would like to thank Steve for his efforts in
positioning the company for its next phase of growth and wish him
well in his next endeavour," said Board member Bryan Reyhani.
About Millennial Esports Corp.
Millennial Esports
Corp. (MEC) recently restructured its business and leadership team.
MEC now focuses exclusively on two areas – esports racing and
esports data provision. With publishing, IP, content, and data
expertise in its portfolio, combined with a new board
and management team, MEC is ready to lead the rush to
profitability in the esports industry.
MEC aims to revolutionise esports racing and the racing gaming
genre via its industry-leading gaming studio Eden Games (Lyon
France) which focuses on mobile racing games and its unique
motorsport IP, including World's Fastest Gamer (created and
managed by wholly-owned subsidiary IDEAS+CARS, Silverstone UK).
Building on the leading position of Stream Hatchet (a
Barcelona, Spain-based
wholly-owned subsidiary) MEC provides robust esports data and
management information to brands, sponsors, and industry
leaders. This data allows the esports industry to use this
data to monetize the huge number of eyeballs in the gaming and
esports space.
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SOURCE Millennial Esports Corp.