The Louvre Revamps Its Digital Strategy with Help from Accenture Interactive to Further Enrich Visitor Experience
July 16 2019 - 8:59AM
Business Wire
The Louvre, which hosts more than 10 million visitors annually,
is revamping its digital strategy with the help of Accenture
(NYSE:ACN). The initiative demonstrates the Louvre’s ongoing
commitment to enhance the way it welcomes visitors and promotes its
collections through a complete review of the museum experience for
the general public, academics, scientists, researchers and
employees of the museum.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190716005200/en/
Located in Paris, the Louvre is the
world's largest museum and houses one of the most impressive art
collections in history (Photo: Business Wire)
Accenture Interactive, the Experience Agency, is helping the
Louvre define its strategic plan as part of a pro-bono corporate
citizenship initiative that began more than 15 years ago.
Claude Chaffiotte, managing director for Accenture Interactive
in France and Benelux, said: “The Louvre’s top management has
placed visitors, employees, professionals and researchers at the
center of its strategic planning. Accenture Interactive, the
Experience Agency, is helping the museum leverage the latest
technological innovations to identify and implement a range of
initiatives that can make the experience for each type of visitor
to the Louvre as unique as the museum itself.”
The strategic plan identifies digital innovations that would
enable the Louvre to achieve its three key priorities:
- Enrich the visitor experience before, during and after their
visit to the Louvre;
- Develop tools to help employees better interact with visitors
and perform their work more efficiently; and
- Enhance the knowledge sharing and exposure of the Louvre’s art
collections with the general public, as well as with scientists and
others in the research community, whether in-person at the museum
or through the Internet.
The strategic plan represents a continuation of Accenture’s
long-term support for the Louvre. Since 2001, Accenture and the
Accenture Foundation have been providing expertise and resources to
the museum in critical areas including strategy development,
project management, technological innovations and experience
design. For example, Accenture is helping the Louvre revamp its
website, and has also helped the museum launch a mobile application
using augmented reality for the Petite Galerie and implemented a
new ticketing system.
About Accenture Accenture is a leading global
professional services company, providing a broad range of services
and solutions in strategy, consulting, digital, technology and
operations. Combining unmatched experience and specialized skills
across more than 40 industries and all business functions —
underpinned by the world’s largest delivery network — Accenture
works at the intersection of business and technology to help
clients improve their performance and create sustainable value for
their stakeholders. With 482,000 people serving clients in more
than 120 countries, Accenture drives innovation to improve the way
the world works and lives. Visit us at www.accenture.com.
Accenture Interactive helps the world’s leading brands transform
their customer experiences across the entire customer journey.
Through our connected offerings in design, marketing, content and
commerce, we create new ways to win in today’s experience-led
economy. Accenture Interactive is ranked the world’s largest
digital agency in the latest Ad Age Agency Report, for the fourth
year in a row, and was named a 2019 Most Innovative Company in
Advertising by Fast Company. To learn more, follow us
@AccentureACTIVE and visit www.accentureinteractive.com.
About Musée du Louvre The Louvre in Paris opened in 1793,
after the French Revolution, and from the very beginning was
intended to provide inspiration for contemporary art. Courbet,
Picasso, Dalí and so many others came to its hallowed halls to
admire the old masters, copy them, immerse themselves in
masterpieces and improve and fuel their own art. As an ancient
royal residence, the Louvre is inextricably linked to eight
centuries of French history. As a universal museum, its
collections, among the best in the world, span many millennia and
miles, from the Americas to Asia. Over 35,000 artworks are grouped
into eight curatorial departments, including universally-admired
works such as the Mona Lisa, the Winged Victory of Samothrace and
the Venus de Milo. With over 10.2 million guests in 2018, the
Louvre is the world’s most visited museums.
Copyright © 2019 Accenture. All rights reserved. Accenture and
its logo are trademarks of Accenture.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190716005200/en/
David LaBar Accenture +1 646 456 4505
david.labar@accenture.com
François Luu Accenture +33 1 53 23 68 55
francois.luu@accenture.com
Nadia Refsi Musée du Louvre + 33 1 40 20 59 10
nadia.refsi@louvre.fr
Accenture (NYSE:ACN)
Historical Stock Chart
From Mar 2024 to Apr 2024
Accenture (NYSE:ACN)
Historical Stock Chart
From Apr 2023 to Apr 2024