COLUMBUS, Ohio, July 11, 2019 /PRNewswire/ -- Alliance Data
Systems Corporation (NYSE: ADS), a leading global provider of
data-driven marketing and loyalty solutions, today announced its
Columbus, Ohio‑based card services
business, a premier provider of branded private label, co-brand and
business card programs, has signed a new long-term agreement to
provide co-brand and private label credit card services for outdoor
specialty retailer Sportsman's Warehouse (NASDAQ:SPWH).
Sportsman's Warehouse is focused on meeting the everyday needs
of the seasoned outdoor veteran, the first-time participant and
every enthusiast in between. Through its 93 retail locations and
website, the brand provides a one-stop shopping experience that
equips customers with the right quality, brand-name gear to
maximize their enjoyment of the outdoors.
The Alliance Data card program will integrate with and enhance
the existing Sportsman's Warehouse Loyalty Reward Program value
proposition, whose robust membership of nearly 2 million customers
accounts for approximately 50% of the brand's revenue today. The
program will feature a simple acquisition process and allow
cardmembers to earn points toward future purchases, which can be
redeemed in-store or online. In-store kiosks and tablets will
integrate with Sportsman's consultative sales process to make it
easy to apply for credit at multiple points throughout a store.
Through Frictionless Mobile Credit, developed with patented
technology, customers can also apply for credit conveniently from
their mobile device with just a few keystrokes.
Sportsman's Warehouse will have access to Alliance Data's full
suite of data-driven marketing services to drive brand loyalty and
grow top-line sales. Alliance Data's comprehensive data assets will
also allow Sportsman's Warehouse to understand customer shopping
behavior within and outside the Sportsman's Warehouse brand.
"We are so excited to be able to expand the value we offer our
already loyal customer base," said Robert
Julian, chief financial officer of Sportsman's Warehouse.
"Alliance Data brings the expertise, capabilities and innovation we
are looking for to increase customer engagement and grow top-line
sales."
"It is a privilege to partner with Sportman's Warehouse, a brand
that shares our commitment to the customer experience and the value
that a card program can provide," said Deb
Decker, senior vice president and chief client officer of
Alliance Data's card services business. "Their well-defined market
and sincere dedication to the customer creates an ideal environment
for us to drive loyalty and sales together."
About Sportsman's Warehouse Holdings, Inc.
Sportsman's Warehouse is an outdoor sporting goods retailer focused
on meeting the everyday needs of the seasoned outdoor veteran, the
first-time participant and every enthusiast in between. Our mission
is to provide a one-stop shopping experience that equips our
customers with the right quality, brand name hunting, shooting,
fishing and camping gear to maximize their enjoyment of the
outdoors.
About Alliance Data's card services business
Alliance
Data's card services business develops market-leading private
label, co-brand, and business credit card programs for many of the
world's most recognizable brands. Through our branded credit
programs, we help build more profitable relationships between our
partners and their cardmembers, and drive lasting
loyalty.
Using the industry's most comprehensive and predictive data set,
advanced analytics, and broad-reaching capabilities, Alliance
Data's card services business has been helping partners increase
sales and provide greater value to their cardmembers since 1986. We
are proud to be part of the Alliance Data enterprise (NYSE: ADS),
an S&P 500, FORTUNE 500 and FORTUNE 100 Best Companies to Work
For company headquartered in Columbus,
Ohio. To learn more, visit KnowMoreSellMore.com, follow us
on Twitter @Know_SellMore, and connect with us on LinkedIn at
Alliance Data card services.
About Alliance Data
Alliance
Data® (NYSE: ADS) is a leading global provider of
data-driven marketing and loyalty solutions serving large,
consumer-based industries. The Company creates and deploys
customized solutions, enhancing the critical customer marketing
experience; the result is measurably changing consumer behavior
while driving business growth and profitability for some of today's
most recognizable brands. Alliance Data helps its clients create
and increase customer loyalty through solutions that engage
millions of customers each day across multiple touch points using
traditional, digital, mobile and emerging technologies. An S&P
500, FORTUNE 500 and FORTUNE 100 Best Companies to Work For company
headquartered in Columbus, Ohio,
Alliance Data consists of businesses that together employ over
10,000 associates at more than 50 locations worldwide.
Alliance Data's card services business is a provider of
market-leading private label, co-brand, and business credit card
programs. LoyaltyOne® owns and operates the AIR MILES®
Reward Program, Canada's most
recognized loyalty program, and Netherlands-based BrandLoyalty, a global
provider of tailor-made loyalty programs for grocers. In
July 2019 Alliance Data completed the
sale of its Epsilon® business to Publicis Groupe.
Follow Alliance Data on Twitter, Facebook, LinkedIn, Instagram
and YouTube.
Forward Looking Statements
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. Forward-looking
statements give our expectations or forecasts of future events and
can generally be identified by the use of words such as "believe,"
"expect," "anticipate," "estimate," "intend," "project," "plan,"
"likely," "may," "should" or other words or phrases of similar
import. Similarly, statements that describe our business strategy,
outlook, objectives, plans, intentions or goals also are
forward-looking statements. Examples of forward-looking statements
include, but are not limited to, statements we make regarding
strategic initiatives and the expected use of proceeds therefrom,
our expected operating results, future economic conditions
including currency exchange rates, future dividend declarations and
the guidance we give with respect to our anticipated financial
performance.
We believe that our expectations are based on reasonable
assumptions. Forward-looking statements, however, are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the projections, anticipated results or
other expectations expressed in this release, and no assurances can
be given that our expectations will prove to have been correct.
These risks and uncertainties include, but are not limited to,
factors set forth in the Risk Factors section in our Annual Report
on Form 10-K for the most recently ended fiscal year, which may be
updated in Item 1A of, or elsewhere in, our Quarterly Reports on
Form 10-Q filed for periods subsequent to such Form 10-K. Further
risks and uncertainties include, but are not limited to, the impact
of strategic initiatives on us or our business if any transactions
are undertaken, and whether the anticipated benefits of such
transactions can be realized.
Our forward-looking statements speak only as of the date made,
and we undertake no obligation, other than as required by
applicable law, to update or revise any forward-looking statements,
whether as a result of new information, subsequent events,
anticipated or unanticipated circumstances or otherwise.
Media Contacts:
Alliance Data
Tiffany
Louder – Investor
Relations
214-494-3048
tiffany.louder@alliancedata.com
Shelley Whiddon –
Media
214-494-3811
shelley.whiddon@alliancedata.com
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SOURCE Alliance Data Systems Corporation