Wingstop Celebrates 25th Anniversary with 25 Days of Flavor
July 02 2019 - 8:05AM
Beginning July 5, Wingstop (NASDAQ: WING) is celebrating 25 years
of serving the world flavor. To commemorate this tasty milestone,
Wingstop is, for the first time ever, introducing 25 Days of Flavor
– a limited-time expanded menu featuring 25 unique flavor options
and Wingstop’s exclusive Sprite® Triple Chillin’ Coca-Cola
Freestyle® flavor. The celebration builds up to National Chicken
Wing Day on July 29, when Wingstop will give fans five free wings
with any wing purchase, plus donate $1 per transaction, up to
$100,000, back to local communities through Wingstop Charities*.
“For 25 years, Wingstop has served the world flavor with passion
and an obsessive commitment to craft, authenticity, and quality,”
said Maurice Cooper, Chief Growth and Experience Officer at
Wingstop. “25 Days of Flavor is the biggest flavor and product
launch in our history, offering variety like never before. This
celebration is how we honor our dedicated and loyal fans, by giving
them the craveable reward they love most: that signature Wingstop
flavor.”
During the 25-day celebration, Wingstop is building on its
current flavor offering, including limited time flavors Ancho Honey
Glaze and Harissa Lemon Pepper, by introducing six new wing
flavors, two new dips, one new side, and an exclusive beverage
offering – bringing their total menu to 25 unique flavors in honor
of 25 years.
The New Limited Time Flavor Remixes (available only
until July 29):Inspired by fans’ creativity and their love
of discovering bold new experiences, Wingstop is remixing their
iconic sauces and dry rubs to bring the unexpected for 25 days
only:
- Available beginning July 5-- Lemon
Garlic: The Romeo and Juliet of the flavor world – often
kept apart, but meant to be together. Garlic Parmesan wings have
been united with iconic Lemon Pepper, kissed with buttery
goodness.-- Dragon’s Breath: This flavorful
firestorm cleverly combines Spicy Korean Q® with the combustible
flavor of Atomic to barrage the senses with crushed red pepper,
Chile de árbol, habanero, and cayenne.
- Available beginning July
12-- Bayou BBQ:
Inspired by the flavor-mixing voodoo of New Orleans wing lovers,
this flavor combines Hickory Smoked BBQ with a spike of Cajun
seasoning.-- Mango Volcano: A blend of Mango
Habanero’s signature fruity spice with sweet Hawaiian will send
flavor cravers’ taste buds to a heated tropical island.
- Available beginning July
19-- Hot Lemon:
This remix of the classics adds the kick of Original Hot to the
beloved Lemon Pepper seasoning, creating a combo that’s equal parts
zesty and spicy.-- Atomic BBQ: Hickory Smoked
BBQ cranked up to eleven with a generous dose of Atomic makes for
some truly explosive flavor.
- New ranch dips, fries and a
drink-- Harissa Ranch dip, Atomic
Ranch dip, and Lemon Parmesan Fries-- Exclusive Coca-Cola
Freestyle® flavor, Sprite® Triple Chillin’.
Fans can experience the full breadth of Wingstop’s flavors
in-restaurant, online, on the Wingstop app, or via delivery in
select markets. Learn more about why Wingstop is Where Flavor Gets
Its Wings™ by following Wingstop on social media @Wingstop or
visiting Wingstop.com.
Wingstop x Coca-Cola Freestyle® FlavorTo
celebrate 25 Days of Flavor, Wingstop locations that feature a
Coca-Cola Freestyle® machine will exclusively offer Wingstop’s
first custom-branded promo mix blended exclusively for Coca-Cola
Freestyle®. The new flavor – Sprite® Triple Chillin’ Promo Mix –
can be enjoyed in a new collectible beverage cup that marks
Wingstop’s 25th anniversary, available at all Wingstop
locations.
Wingstop CharitiesWingstop Charities is a
nonprofit organization that engages youth in the pursuit of their
passions by offering competitive grants to local students.
Dedicated to serving youth, the organization focuses on four
primary pillars – education, arts, sports, and career development –
and works closely with Wingstop brand partners and restaurants to
amplify and extend the charity’s reach and strengthen our impact in
each community we serve.
*Five free wings valid with any wing purchase on July 29, 2019,
at participating locations only. Limit one promotional item per
paying guest.
About Wingstop Wingstop Inc. (NASDAQ:WING) was
founded in 1994 and is headquartered in Dallas, Texas. As of May 7,
2019, Wingstop operated and franchised more than 1,250 restaurants
around the world. The Wing Experts’ menu features classic and
boneless wings with 11 bold, distinctive flavors including Original
Hot, Cajun, Atomic, Mild, Spicy Korean Q®, Lemon Pepper, Hawaiian,
Garlic Parmesan, Hickory Smoked BBQ, Louisiana Rub, and Mango
Habanero. Wingstop’s wings are always cooked to order, hand-sauced
and tossed, and served with our fresh-cut, seasoned fries and
freshly made Ranch and Bleu Cheese dips. The Company has grown its
domestic same store sales for 15 consecutive years, has been ranked
on the “Top 100 Fastest Growing Restaurant Chains” by Nation’s
Restaurant News (2018), named one of the “Top 500 Restaurant
Chains” by Restaurant Business (2018), and was recognized as a top
50 limited-service restaurant brand in the U.S. in QSR Magazine’s
“QSR 50” report. For more information
visit www.wingstop.com or www.wingstop.com/own-a-wingstop.
Follow us on facebook.com/Wingstop and
Twitter @Wingstop.
Media Contacts Megan Sprague 972-331-9155
MSprague@wingstop.com
Dave Brigandi 212-704-8177 David.Brigandi@edible-inc.com
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