SHANGHAI, June 25, 2019 /PRNewswire/ -- Acorn
International, Inc. (NYSE: ATV) ("Acorn" or the "Company"), a
leading marketing and branding company in China, today announced that it has
consolidated under Acorn Digital Services the following business
units: Acorn Entertainment ("AE") and Acorn Streaming, which are
Acorn's social media management business and digital content
business, respectively, as well as A-KOL (standing for "Acorn Key
Opinion Leader), which facilitates the development of local
China influencers with the
objective to optimize their ability to convert Acorn's content into
product sales.
Acorn International's business model combines social media
management, content creation and sales of its own as well as
third-party brands through e-commerce. The establishment of Acorn
Digital Services over Acorn Entertainment, Acorn Streaming, and
A-KOL consolidates Acorn's digital agency business under one
unit.
Mr. Jacob A. Fisch, Acorn's
President and CEO noted: "Acorn's business is and has always been
about incubating promising new brands in a low risk manner. Acorn
Digital Services is structured to allow us to incubate these brands
while getting paid as we go as a third-party service provider."
In regard to the overall business model, Mr. Fisch noted
further: "Social commerce is at the intersection of social media,
content creation and e-commerce, allowing brands of all sizes
to increase conversion rates by
leveraging their social media reach. Brands that are embracing this
rapidly evolving trend in China
are getting a head start on the competition and positioning
themselves for success. We believe Acorn Digital Services' expanded
focus will result in greater visibility and higher conversion rates
for Acorn and our clients in China."
About Acorn International,
Inc.
Acorn International is a leading
marketing and branding company in China, leveraging a twenty-year direct
marketing history to monetize brand IP, content creation and
distribution, and product sales, through digital media in
China. For more information
visit www.acorninternationalgroup.com.
Safe Harbor
Statement
This news release contains forward-looking statements. These
statements constitute "forward-looking" statements within the
meaning of Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "anticipates," "believes,"
"estimates," "expects," "future," "going forward," "intends,"
"outlook," "plans," "target," "will," "potential," and similar
statements. Such statements are based on management's current
expectations and current market and operating conditions, and
relate to events that involve known or unknown risks,
uncertainties, and other factors, all of which are difficult to
predict and many of which are beyond the Company's control, which
may cause the Company's actual results, performance, or
achievements to differ materially from those in the forward-looking
statements. Further information regarding these and other risks,
uncertainties, or factors is included in the Company's filings with
the U.S. Securities and Exchange Commission. The Company does not
undertake any obligation to update any forward-looking statement as
a result of new information, future events, or otherwise, except as
required by law.
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SOURCE Acorn International, Inc.