The Alkaline Water Company’s Infused Product Line Exceeds Expectations
May 23 2019 - 8:00AM
The Alkaline Water Company Inc. (NASDAQ and TSXV: WTER)
(the “Company”), a leading producer of premium bottled alkaline
drinking water sold under the brand name Alkaline88®, today
announced that it has received commitments for initial orders of
over 13 truckloads of its new flavored Alkaline88® water as a
result of its participation at the 98th annual Western Association
of Food Chains (WAFC) convention, which took place at the JW
Marriott Desert Springs in Palm Desert, California, on May 4-8
2019.
“The WAFC convention served as an important showcase for our new
infused line of products, including our flavored hemp-extract water
and flavored Alkaline88® water. We received an exceptional response
from industry delegates attending the convention and secured
commitments for initial orders of over 13 truckloads of our new
flavor infused water in less than a week after the convention.
Virtually everyone loved our taste profiles and flavors,” stated
Richard A. Wright President and CEO of The Alkaline Water Company.
“The successful launch of our flavor infused water supports
our previously announced convenience store strategy and overall
plan to increase Alkaline88® sales in the small bottle
category. This is a leap forward for our flavored Alkaline88®
water, which we plan to ship in the next 15-days,” concluded Mr.
Wright.
“We had hundreds of people try our new flavor infused water at
the WAFC convention and their response was overwhelmingly positive.
In addition, many senior executives and distributors in attendance,
expressed interest in our flavored hemp-extract water and plan on
placing orders once they have regulatory clearance,” stated Frank
Chessman, Director of National Sales.
The Company intends to comply in full with all federal, state,
and local laws, rules and regulations as the Company develops its
hemp extract alkaline water and other product lines. The Company
will not pursue the commercial production or sale of hemp
extract-infused products until legally permitted. The Company
is closely watching and responding to all regulatory developments
within the FDA and in each individual U.S. state, and plans to
launch its Soothe brand accordingly.
About The Western States Chain Grocers
Association
The Western States Chain Grocers Association (WSCGA) was founded
in 1921 by a group of Los Angeles grocers. Its vision is to
be the recognized leader in identifying and facilitating food
industry related educational programming that helps food industry
associates become leaders within the industry. While not entirely
constrained geographically, the focus for these efforts remains
rooted in the 14 Western United States. TO learn more about WAFC,
please visit http://wafc.com/
About The Alkaline Water Company Inc.
The Alkaline Water Company Inc. (NASDAQ and TSXV: WTER) is
a leading producer of premium bottled alkaline drinking water sold
under the brand name Alkaline88®. With its innovative,
state-of-the-art proprietary electrolysis process, the Company
produces healthy, all-natural and great-tasting alkaline water for
a balanced lifestyle. Founded in 2012, the Company is headquartered
in Scottsdale, Arizona, and focuses on national distribution and
marketing for retail sale of Alkaline88®, one of the
fastest-growing premium bottled water brands on the market. To
learn more about The Alkaline Water Company, please
visit www.thealkalinewaterco.com or connect on Facebook,
Twitter, Instagram or LinkedIn.
About Alkaline Water Products
Alkaline88®is a premier 8.8 pH balanced bottled alkaline
drinking water enhanced with trace minerals and electrolytes. The
product offers consumers the unique opportunity to purchase
alkaline water in conveniently packaged 500-milliliter,
700-milliliter, 1-liter, 1.5-liter, 3-liter and 1-gallon sizes. The
Alkaline Water Company Inc. is currently in the midst of a national
mass-market expansion program, where the product is already
available for consumer sales at a growing number of major retail
locations across many parts of the United States. Learn more about
the science behind alkaline water by
visiting www.thealkalinewaterco.com.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking
statements.” Statements in this news release that are not
purely historical are forward-looking statements and include any
statements regarding beliefs, plans, expectations or intentions
regarding the future. Such forward-looking statements include,
among other things, the following: the Company’s previously
announced convenience store strategy and overall plan to increase
Alkaline88 sales in the small bottle category; that the Company’s
flavor infused water line is planned to be shipped in the next 15
days; and that many senior executives and distributors in
attendance, expressed interest in the Company’s flavored
hemp-extract water and plan on placing orders once they have
regulatory clearance.
The material assumptions supporting these forward-looking
statements include, among others, that the demand for the Company’s
products will continue to significantly grow; that the past
production capacity of the Company’s co-packing facilities can be
maintained or increased; that the Company will receive all
necessary regulatory approvals for the production and sale of
hemp-infused water; that there will be increased production
capacity through implementation of new production facilities, new
co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that there will be an
expansion into new national and regional grocery retailers; that
there will be an expansion into new e-commerce, home delivery,
convenience, and healthy food channels; that there will not be
interruptions on production of the Company’s products; that there
will not be a recall of products due to unintended contamination or
other adverse events relating to the Company’s products; and that
the Company will be able to obtain additional capital to meet the
Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales
activity. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, governmental regulations being implemented
regarding the production and sale of alkaline water or any other
products, including products containing hemp; the fact that
consumers may not embrace and purchase any of the Company’s infused
water products; the fact that the Company may not be permitted by
the FDA or other regulatory authority to market or sell any of its
hemp-infused products; additional competitors selling alkaline
water and enhanced water products in bulk containers reducing the
Company’s sales; the fact that the Company does not own or operate
any of its production facilities and that co-packers may not renew
current agreements and/or not satisfy increased production quotas;
the fact that the Company has a limited number of suppliers of its
unique bulk bottles; the potential for supply-chain interruption
due to factors beyond the Company’s control; the fact that there
may be a recall of products due to unintended contamination; the
inherent uncertainties associated with operating as an early stage
company; changes in customer demand and the fact that consumers may
not embrace enhanced water products as expected or at all; the
extent to which the Company is successful in gaining new long-term
relationships with new retailers and retaining existing
relationships with retailers; the Company’s ability to raise the
additional funding that it will need to continue to pursue its
business, planned capital expansion and sales activity; and
competition in the industry in which the Company operates and
market conditions. These forward-looking statements are made as of
the date of this news release, and the Company assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those projected in
the forward-looking statements, except as required by applicable
law, including the securities laws of the United States and Canada.
Although the Company believes that any beliefs, plans, expectations
and intentions contained in this news release are reasonable, there
can be no assurance that any such beliefs, plans, expectations or
intentions will prove to be accurate. Readers should consult all of
the information set forth herein and should also refer to the risk
factors disclosure outlined in the reports and other documents the
Company files with the SEC, available at www.sec.gov, and on the
SEDAR, available at www.sedar.com.
The Alkaline Water Company Inc.
James Gilmore Investor Relations 480-656-2423
james@alkaline88.com
Richard A. Wright President and CEO 480-656-2423
investors@thealkalinewaterco.com
Media
Jessica Starman888-461-2233jessica@elev8newmedia.com
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Alkaline Water (NASDAQ:WTER)
Historical Stock Chart
From Mar 2024 to Apr 2024
Alkaline Water (NASDAQ:WTER)
Historical Stock Chart
From Apr 2023 to Apr 2024