Lee named participant in Google News Initiative Data Lab
May 23 2019 - 7:00AM
Lee Enterprises, Incorporated (NYSE: LEE), a trusted local news
provider and leading platform for advertising in 50 markets,
announced today that the St. Louis Post-Dispatch has been selected
as a participating publisher in the GNI Data Lab. The program is a
partnership between the Google News Initiative, the Local Media
Association and Deloitte Consulting and is designed help publishers
build sustainable and thriving digital businesses through improved
use of audience data.
“This is an outstanding opportunity for the St. Louis
Post-Dispatch, Lee and the other participating publishers,” said
James Green, Lee vice president of digital. “This project will
allow us to share and develop best practices with leading experts
inside and outside of our industry. Our company has a long history
of strong digital growth, and the discoveries from participating in
the GNI Data Lab should contribute greatly to sustaining and
accelerating that growth in the future.”
According to information released by the partnership, the GNI
Data Lab will help publishers further establish a data-driven
culture, develop employee skillsets, define key technologies and
refine the data they gather. The project will also review
opportunities for digital advertising revenue growth, including
enhanced audience-based advertising, improved pricing strategies
and better management of digital inventories.
A recent study by Deloitte Consulting found that less than 10%
of news and media companies maximize the use of data to operate and
grow their business.
“Building a data-informed culture requires a real commitment
from multiple stakeholders across a company,” said Director of
Google Global News and Publishing Partnership Solutions Ben Monnie.
“We're excited to continue our partnership with LMA and Deloitte
Consulting to launch the GNI Data Lab, so that publishers of all
sizes can learn how to transform their advertising businesses
through responsible data use.”
St. Louis Post-Dispatch Publisher and Lee Vice President Ray
Farris said better use of data is fundamental to the future of the
industry. “As a leading local digital advertising provider, we’re
very excited to participate in the GNI Data Lab,” Farris said. “The
digital media landscape is evolving at a breakneck pace, which
makes this opportunity to share successes and learn from others a
great benefit to our industry as a whole.”
The St. Louis Post-Dispatch was one of six participants selected
for the program. Others selected were: The Seattle Times; Meredith
Corporation’s WFSB-TV in Hartford, Connecticut; The Philadelphia
Inquirer; Graham Media Group’s KPRC-TV in Houston; and the Tampa
Bay Times.
“We invited a select group of media companies with respected
digital abilities to apply for this transformative opportunity,”
said Local Media Association President Nancy Lane. “The companies
chosen represent highly engaged, talented teams, all backed by
strong executive leaders excited about the project and the
opportunity that smart data strategy and execution provides.”
Findings from the study will be completed later this summer and
will include recommendations and tactics to spark both near-term
and long-term improvements to the digital publishing industry.
ABOUT LEE
Lee Enterprises is a leading provider of local news and
information, and a major platform for advertising, with daily
newspapers, rapidly growing digital products and nearly 300 weekly
and specialty publications serving 50 markets in 20 states. Year to
date, Lee's newspapers have average circulation of 0.7 million
daily and 1.0 million Sunday, and are estimated to reach almost
three million readers in print alone. Lee's markets include St.
Louis, MO; Lincoln, NE; Madison, WI; Davenport, IA; Billings, MT;
Bloomington, IL; and Tucson, AZ. Lee Common Stock is traded on the
New York Stock Exchange under the symbol LEE. For more information
about Lee, please visit www.lee.net.
Contact:Charles ArmsCharles.Arms@lee.net
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