Newest release delivers immersive experiences
featuring artists like DJ Khaled, personalized playlists and 2019
“Songs of Summer” predictions
Pandora, the largest music streaming service in the U.S.,
today announced the summer release of its “Sound On” brand
campaign, focused on inspiring listeners to get out and discover
their unique songs of the season. Whether during road trips,
barbecues or music festivals — Pandora has listeners covered for
warm-weather adventures with personalized audio experiences tuned
to these perfect moments.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190521005338/en/
Pandora "Sound On" Summer Campaign
(Graphic: Business Wire)
The campaign will feature personalized playlists tailored to
individual users; songs of summer predictions; and exclusive live
experiences and activations across the country.
“As the temperature heats up, so does the speculation over what
will become this year’s song of summer,” said Brad Minor, VP of
brand marketing & communications at Pandora. “The reality is,
everyone’s song of summer is different and is revealed over time.
At Pandora, we want to create inspiring experiences on our platform
- and out in the world - to empower our listeners to discover the
unique summer soundtrack that helps them live their lives at full
volume.”
“Every season has a different mood. Our approach to this
campaign has shifted away from the comfort of winter and newness of
spring to a more carefree and celebratory vision for the summer,"
said Lauren Nagel, VP & executive creative director at Pandora.
"At Pandora, we know summer can sound like more than just a song.
It’s about all the different sounds that enhance every summer
moment -- from the vacation-perfect playlist, to the podcast that
opens your world, to the it’s-still-light-out lyrics. Summer is
better with sound on.”
To usher in the arrival of summer, Pandora pulled data and
insights from its expert curators to predict this season’s hottest
tracks. You can find the full playlist featuring music from Daddy
Yankee, Billie Eilish, BLACKPINK, Luke Combs, DJ Khaled and more
HERE.
As part of the list, Pandora predicts that DJ Khaled’s new
album, Father of Asahd, featuring collaborations with JAY-Z,
Beyoncé, Nipsey Hussle, Cardi B, and more, will be a major
contender for the summer’s hit album. To celebrate, Pandora is
teaming up with DJ Khaled for a “Sound of Summer” kick-off party on
May 22 — the first in a series of events popping up across the
country.
“Sound of Summer” events give Pandora listeners exclusive
opportunities to get up close and personal with the season’s
hottest artists including Maren Morris, Thomas Rhett, Natti
Natasha, Dalex and more. The series will culminate with a surprise
performance featuring one of the biggest names in music, who
Pandora predicts will be a fixture on summer playlists. Additional
activations will roll out at Hangout Fest, Electric Forest, Firefly
Music Festival, Bumbershoot Music & Arts Festival, CMA Fest and
WorldPride.
The summer campaign puts experiential marketing front-and-center
and will include a suite of 360-degree communications. The first
out-of-home execution debuted on Friday to launch DJ Khaled’s new
album, and features a mural inspired by the album created by New
York City-based street artist Lexi Bella. The art-piece is located
on the Lower East Side of NYC and includes a QR-code driving
viewers directly to the album for an immersive audio-visual
experience.
This summer’s rollout marks the third iteration of Pandora’s
seasonal “Sound On” campaign, which first launched in November 2018
with a winter theme focused on shared holiday moments. In March
2019, Pandora extended the campaign with a large-scale spring
installment, amplifying the emotional hallmarks of the season:
renewal, inspiration and discovery.
About Pandora
Pandora, a subsidiary of SiriusXM, is the leading music and
podcast discovery platform, providing a uniquely-personalized
listening experience to approximately 70 million users each month
with its proprietary Music Genome Project® and Podcast Genome
Project® technology - whether at home or on the go - through its
mobile app, the web, and integrations with more than 2,000
connected products. As the largest streaming music provider in the
U.S., with an industry-leading digital audio advertising platform,
Pandora connects listeners with the music and podcasts they love
the most.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world's largest
audio entertainment company, and the premier programmer and
platform for subscription and advertising-supported audio products.
With the recent addition of Pandora, the largest music streaming
service in the U.S., SiriusXM reaches more than 100 million people
with its audio products. For more about the new SiriusXM, please go
to: www.siriusxm.com.
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View source
version on businesswire.com: https://www.businesswire.com/news/home/20190521005338/en/
Jette Speightsjspeights@pandora.com415-385-8829
Sirius XM (NASDAQ:SIRI)
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