Rite Aid Expands Availability of Thrifty Ice Cream to Pacific Northwest
May 13 2019 - 11:00AM
Business Wire
Thrifty Ice Cream Now Available in Idaho,
Oregon and Washington in 48-ounce Containers and Up to Eight
Flavors
Enjoyed by generations of Californians, Rite Aid has expanded
the availability of its iconic, award-winning Thrifty Ice Cream
brand to Idaho, Oregon and Washington. Thrifty Ice Cream is now
available in these additional markets in 48-ounce containers and in
up to eight delicious flavors:
- Chocolate Malted Krunch: creamy
California milk, crispy mini malt balls and a galaxy of dark
chocolate specks and flakes.
- Rocky Road: rich chocolate,
gooey marshmallows, and crunchy California almonds.
- Mint Chocolate Chip: mighty mint
flavor and delicious dark chocolate specks and flakes.
- Pistachio Nut: rich, creamy and
packed with real premium California pistachios.
- Cookies ‘n Cream: fresh
chocolate cookie chunks mixed with creamy vanilla ice cream.
- Butter Pecan: rich, buttery
flavored ice cream and bits of butter-roasted pecans.
- Chocolate Chip: creamy vanilla
ice cream and dark chocolate chip blend.
- Vanilla: classic
vanilla-flavored ice cream.
“The Thrifty Ice Cream brand has been proudly sold in stores and
enjoyed by customers for nearly 80 years,” said William Renz,
senior vice president, category management and marketing, Rite Aid.
“Expanding the availability of this iconic brand is something we
wanted to do for our customers to ensure that more generations of
ice cream lovers can fall in love with this one-of-a-kind ice
cream.”
All Thrifty Ice Cream is made with Real California Milk, and
many of the ice cream recipes have remained the same for 50 years.
The Thrifty Ice Cream tradition began in 1940, when the first
production plant opened in Hollywood, Calif. In 1976, the plant
relocated to El Monte, Calif., where it remains. This highly
popular brand has been winning awards for decades, including its
first Los Angeles County Fair gold medal in 1952. Thrifty Ice Cream
is currently available in 23 flavors in California and up to eight
flavors, in 48-ounce containers in Idaho, Oregon and
Washington.
About Rite Aid Corporation
Rite Aid Corporation (NYSE: RAD) is one of the nation's leading
drugstore chains with fiscal 2019 annual revenues of $21.6 billion.
Information about Rite Aid, including corporate background and
press releases, is available through the company's website
at www.riteaid.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190513005529/en/
MEDIA:Chris
Savarese717-975-5718christopher.savarese@riteaid.com
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