Check Point Launches Industry-leading Channel Initiatives to Increase Value and Accelerate Benefits to Partners
May 09 2019 - 9:00AM
Check Point® Software Technologies Ltd. (NASDAQ: CHKP), a leading
provider of cyber security solutions globally, today announced two
major new elements of its Check Point Engage global partner program
to further increase value to partners, and accelerate their access
to benefits and rewards for sales-generating activities through
closer collaboration with Check Point.
The new CloudGuard Pay-as-You-Go (PAYG) incentive program gives
all active Check Point resellers the opportunity to register their
customers’ purchases of Check Point CloudGuard solutions made via
the AWS and Azure marketplaces, and receive direct long-term
rewards for both the initial sales opportunity and for ongoing
engagement with customers of cloud security solutions.
Check Point is also introducing the new Engage mobile app for
partners, which enables even closer mutual collaboration with Check
Point’s channel teams. It gives faster access to expert resources
and support, giving partners the tools they need to open and drive
more meaningful engagements with customers. Partners can also use
the app to record their sales-focused activities, and the app
automatically connects these to the relevant promotions and
benefits in the Engage partner program. This accelerates
recognition of – and rewards for – partners’ sales
efforts.
“At the start of this year, our CEO Gil Shwed said ‘It’s time to
reinvest in our partners.’ With these new initiatives, we are
doing exactly that – doubling down on our commitment to helping our
partners be more successful and profitable,” said Frank Rauch,
Check Point’s Head of Worldwide Channels. “The Engage app will
accelerate partner rewards and give faster access to the tools they
need to unlock sales opportunities with both new and existing
customers, and the CloudGuard PAYG program is unique in recognizing
partners’ long-term investments in customers embracing the cloud
model. We are giving our channel best-in-class resources to help
them win and retain new customers, with the most innovative,
advanced solutions in the industry.”
Check Point’s Engage program matches current channel needs and
requirements. In a January 2019 Forrester Research report entitled
“Winning In The Channel Requires Data-Driven Program Innovation”,
Principal Analyst, Jay McBain writes, “Helping partners find and
convert sales opportunities gives indirect sales and marketing
teams a significant advantage. Knowing when customers are ready to
buy and assisting with the right content, messaging, and sales
support in real time will drive joint revenue growth.”
“This program enables the entire team to engage in better
results and empowers the commercial team to stay close with
customers,” said Andre Favero, CEO Sentinela Security, a partner of
Check Point Engage.“If the channel doesn’t have a CRM system, this
application provides the history of all team interactions with
customers and offers visibility for commercial actions.”
Check Point’s Engage partner program was unveiled in February
2019. Developed in close consultation with the company’s partners,
it removes the complexity often associated with selling and
supporting security solutions and directly rewards partners for
sales-generating activities. It provides dedicated account
teams, enhanced sales tools and market development funding, demand
creation and marketing activities, increased product margins and
incentives for partners, and advanced sales and product
training.
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About Check Point Software Technologies
Ltd.Check Point Software Technologies Ltd.
(www.checkpoint.com) is a leading provider of cyber security
solutions to governments and corporate enterprises globally.
Its solutions protect customers from cyber-attacks with an industry
leading catch rate of malware, ransomware and other types of
attacks. Check Point offers a multilevel security architecture that
defends enterprises’ cloud, network and mobile device held
information, plus the most comprehensive and intuitive one point of
control security management system. Check Point protects over
100,000 organizations of all sizes.
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Ekram Ahmed |
Check Point Software Technologies |
Check Point Software Technologies |
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