Unleashing the power of millions of beauty entrepreneurs with
integrated app to manage and promote their business from their
mobile
Beauty entrepreneurs in Mexico, Russia, and Philippines amongst those to use the app this
year
LONDON, May 9, 2019 /CNW/
-- Avon Products, Inc. (NYSE: AVP), a globally recognised
leader in direct selling of beauty products, has announced the
launch of a new mobile app to support millions of
micro-entrepreneurs to manage their businesses on the go.
'Avon On' rolled out to 17 markets worldwide after successful
trials in the UK.
The launch marks the next step in Avon's digital transformation, opening up
access to the brand with high-tech and high-touch solutions. This
first wave roll-out includes Mexico, Russia, and Philippines, with a further 25 markets from
across Europe, Latin America, and Africa launching the app from July
2019.
The app will help Representatives increase their productivity
and manage their business easier and faster, whilst harnessing the
power of their own networks through enhanced social sharing
capabilities. Key features include latest product and promotion
notifications, order placing, easy access to support features
including FAQs and Avon contact
centres, a sharable link to the instant messaging brochure and
a social media hub.
The social media hub will support Representatives to reach and
engage their audience with high quality brand and product content,
alongside tailored messaging that suits their own business and
customer needs - because she knows her customers best. It showcases
content from the new content studio, providing multi-platform
outputs delivered directly to the app on a weekly basis for
Representatives to share with their online communities.
A 'share your look' feature also enables Representatives to
produce user generated content in just three simple steps,
showcasing Avon inspired beauty
looks with fun and creative branded borders and wraps. It leverages
the power of Avon's Representative
network of trusted advisors and beauty influencers by providing the
tools and knowledge to create their own authentic on-brand
content.
Nick Burton, Vice President
Digital Development, says: "Avon has built the world's largest network of
female entrepreneurs and we are relentless in our focus on making
Her successful. Providing our beauty entrepreneurs with a one stop
shop to boost their business from their mobile is key to unleashing
the power of digital for our Representatives, and increasing the
flexibility of the Avon
opportunity."
As the app is developed, Avon
will continue to pilot and launch new functionality to help support
its beauty entrepreneurs to unlock their full earnings
potential.
About Avon Products Inc.
For 130 years Avon has stood
for women: providing innovative, quality beauty products which are
primarily sold to women, through women. Millions of
independent sales Representatives across the world sell iconic Avon
brands such as Avon Color and ANEW through their social networks,
building their own beauty businesses on a full- or part-time
basis. Avon supports women's
empowerment, entrepreneurship and well-being and has donated over
$1billion to women's causes through
Avon and the Avon
Foundation. Learn more about Avon and its products at
www.avonworldwide.com. #Stand4Her
Forward-Looking Statements
This material contains "forward-looking statements" that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, including statements
relating to the mobile app launch and Avon's transformation. Because forward-looking
statements inherently involve risks and uncertainties, actual
future results may differ materially from those expressed or
implied by such forward-looking statements. These risks and
uncertainties include, but are not limited to, the possibility of
business disruption, competitive uncertainties, and general
economic and business conditions in Avon's markets as
well as the other risks detailed in Avon's filings with
the Securities and Exchange Commission. Avon undertakes
no obligation to update any statements in this material after it is
posted to the Investor Relations section of our website.
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SOURCE Avon Products, Inc.