New FedEx Office Survey Finds Vast Majority of Small Bus. Owners & Consumers Choose Professional Printing Services to Compete...
May 07 2019 - 11:00AM
Business Wire
FedEx Office, a world-class provider of convenient,
state-of-the-art printing, packing and shipping services and
subsidiary of FedEx Corp. (NYSE: FDX), released today the results
of its latest national print survey showing 82 percent of small and
medium-sized businesses (SMBs) and 61 percent of consumers choose
to have items professionally printed at the same or a higher rate
than they did in the year before. Professionally printed materials
remain highly valued – with nearly half of audiences citing that
convenience offered through digital and mobile access is a very
important factor in the process.
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the full release here:
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FedEx Office Power of Print Infographic
(Graphic: Business Wire)
In the survey, FedEx Office analyzed the opinions of consumers
and SMBs about their preferences and purchasing habits regarding
professional printing services. Among the key findings,
professionally printed materials benefit small businesses in
multiple ways, with 92 percent indicating it helps them compete
with larger organizations. Additionally, nearly nine in 10 SMBs
believe professional printing is very, or somewhat important in
communicating with potential clients and attracting new
business.
When deciding where and how to have something professionally
printed, a comprehensive service offering that includes quality,
support and convenience, is important.
- Quality ranks No. 1 for both consumers
(77 percent) and SMBs (78 percent).
- Among SMBs, high quality printing e.g.,
color matching and inks resistant to water, UV light and
tearing (64 percent), as well as the ability to consult someone on
their printing project (44 percent), were cited as very
important.
- Roughly half of SMBs and consumers
cited the convenience of placing an order online or on a mobile
phone as very important. About the same amount say that being able
to obtain a digital proof online is very important.
Professional printing also plays a key part in job searches and
hiring trends. Professionally printed business cards (64 percent)
and resumes (59 percent) were found to be very or somewhat
important to small business hiring managers – a key element to
consider for those in the job search process.
In fact, business cards are still heavily in use with more than
76 percent of consumers and 81 percent of SMBs using business cards
to research and connect with people. Moreover, when it comes to
business cards, SMBs are interested in design and quality, while
consumers are more interested in style, card stock and colors.
“Even as our world becomes increasingly digital, people prefer
to print the materials that matter most to them – whether it’s for
personal use, such as a resume, or for business purposes such as
collateral reflecting their company’s image. Professional printing
services continue to grow, and FedEx Office is meeting the demand
with services including color matching capabilities, project
consulting and the convenience of being able to submit a job
anywhere – in-store, online or through a mobile device,” said Brian
Philips, president and chief executive officer of FedEx Office.
“FedEx Office continues to identify trends and opportunities to
bridge the physical and digital worlds, using our nationwide
network to meet our customer’s needs – no matter the location or
project scope,” Philips said.
For more information about the survey please visit
https://www.fedex.com/en-us/printing/articles/power-of-print-survey.html.
This poll was conducted from March 8-16, 2019 online via an
online panel. Questions were asked among 2,200 respondents in the
general population. The data were weighted to targets based on age,
race/ethnicity, gender, educational attainment and region. The
margin of error among these respondents is +/- 2 percentage points.
Questions were also asked among a nationally representative sample
of 500 small and medium-sized business owners. The margin of error
among SMBs is +/- 4 percentage points.
About FedEx Office
FedEx Office operates approximately 2,000 company-owned stores
and locations in the U.S., providing convenient access to printing
and shipping expertise with reliable service. The company’s network
features retail stores, centralized production centers, corporate
print centers, hotel and convention center operations, as well as
FedEx OnCampus print centers. Services include digital printing,
professional finishing, document creation, direct mail, signs and
graphics, copying, computer rental, free Wi-Fi and corporate print
solutions. In addition, the company offers FedEx Express® and FedEx
Ground® shipping, Hold at FedEx Location, FedEx SameDay City and
packing services backed by the FedEx® Packing Pledge. For more
information, please visit fedex.com/office.
About FedEx Corp.
FedEx Corp. (NYSE: FDX) provides customers and businesses
worldwide with a broad portfolio of transportation, e-commerce and
business services. With annual revenues of $69 billion, the company
offers integrated business solutions through operating companies
competing collectively and managed collaboratively, under the
respected FedEx brand. Consistently ranked among the world’s most
admired and trusted employers, FedEx inspires its more than 450,000
team members to remain focused on safety, the highest ethical and
professional standards and the needs of their customers and
communities. To learn more about how FedEx connects people and
possibilities around the world, please visit about.fedex.com.
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Leigh
StropeLeigh.Strope@bcw-global.com214-224-8411
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