GUESS?, Inc. Launches Vintage Program at Fred Segal Sunset with Circular Fashion in Mind
April 05 2019 - 8:20PM
Business Wire
For the first time in its brand history, GUESS?, Inc. is
introducing the #GUESSVintage program with over 150 authenticated
pieces to be sold exclusively at LA based retailer Fred Segal on
Sunset Boulevard in West Hollywood. With the successful launch of
GUESS Jeans USA, Nicolai Marciano has teamed up with Sean
Wotherspoon on a program to buy back vintage GUESS items in order
to create a special offering for the nostalgia loving customer.
This is the newest effort from GUESS, pulling from its rich
heritage while keeping circular fashion and sustainability in
mind.
The mens and womens collection of GUESS vintage ranges from
jeans, denim jackets, leather jackets, t-shirts, sweatshirts and
more sourced from around the globe. The pieces were curated by Sean
Wotherspoon, of Round Two Store notoriety, specifically for Fred
Segal Sunset. “With the explosion of vintage culture over the past
decade, Sean and I wanted to join our community in the celebration
of GUESS archival pieces that have stood the test of time,” said
Marciano.
GUESS is committed to promoting circular fashion - the idea that
clothing should last and be continuously reused and recycled.
Extending the life of a garment by just nine months alone helps to
reduce overall environmental impact by 20-30%2. The GUESS Vintage
denim customer will help to save nearly 500 gallons1 of water – the
amount of water used to make a pair of denim jeans. For context,
this is equivalent to a day’s worth of drinking water for 1,000
people. GUESS is also a signatory to the 2020 Circular Fashion
System Commitment, a global industry movement organized by the
Global Fashion Agenda, to initiate action on circularity in
fashion.
Kicking off a 3-part event series at Fred Segal Sunset on April
10th, consumers will be able to shop and participate in a
customization experience using dead-stock vintage t-shirt blanks
from the 80’s and 90’s GUESS archives. Customers will be able to
screen-print GUESS archival graphics on the blanks to create their
own vintage pieces. The second event is set to take place on April
17th and the final event on April 22nd in celebration of Earth
Day.
The #GUESSVintage assortment will be available at Fred Segal
Sunset from April 10th through April 29th in store.
Find more information on the GUESS Vintage program at
www.GUESSjeans.com or @guessjeans
Learn more about the GUESS commitment to circular fashion at
www.guess.com/sustainability
1 GUESS FY16-17 Sustainability Report; p.60
https://sustainability.guess.com/wp-content/uploads/2017/09/GUESS-FY16-17-Sustainability-Report.pdf
2 Global Fashion Agenda Garment Resale Toolkit, p.3
https://www.globalfashionagenda.com/commitment/#publications
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has
since successfully grown into a global lifestyle brand. Guess?,
Inc. designs, markets, distributes and licenses a lifestyle
collection of contemporary apparel, denim, handbags, watches,
footwear and other related consumer products. Guess? products are
distributed through branded Guess? stores as well as better
department and specialty stores around the world. As of February 2,
2019, the Company directly operated 1,161 retail stores in the
Americas, Europe and Asia. The Company’s licensees and distributors
operated 558 additional retail stores worldwide. As of February 2,
2019, the Company and its licensees and distributors operated in
approximately 100 countries worldwide. For more information about
the Company, please visit www.guess.com.
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Kaitlyn QuailGUESS?, Inc.212.852.0568kquail@guess.com
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