MINNEAPOLIS, March 28, 2019 /PRNewswire/ -- Captain
Morgan is gearing up for the biggest basketball event of the year
by putting a Captain twist on everyone's favorite tournament
tradition—filling out their brackets. The Captain Morgan Pose-Off
Bracket Challenge will see current and former basketball players,
along with prominent voices in the sport, showing off their finest
Captain Morgan pose in several rounds of tournament action.
The brand's first round matchups include:
- Jason Terry (former
professional and college champion) VS Rachel DeMita
(former player and TV host) on Friday,
March 29th
- Stefanie Dolson (2x
college champion and current pro) VS Joe
Lunardi (bracketology expert) on Friday, March 29th
- Carlos Boozer (former
college champion and longtime pro) VS Seth Greenberg (former college coach and
bracketology expert) on Saturday, March
30th
- Cappie Pondexter (2x
professional champion and Olympic gold medalist) VS Lauren Sesselmann (Olympic athlete) on
Saturday , March
30th
The first round of the competition will take place on the
Captain Morgan Twitter channel
(@CaptainMorganUS) beginning on March
29th. Competitors will pose it out to advance to
the semifinals and finals – both held live in Minneapolis during men's tournament weekend.
During the first round, fans 21 and older can vote for the pose
they believe would impress the Captain the most for a full 24
hours.
"Whether you're filling out a bracket, rooting for your alma
mater, or pulling for the underdog, the March tournaments are a
great few weeks that bring us all together for a fun time," said
Linda Bethea, Vice President of
Captain Morgan. "The Captain Morgan Pose-Off Bracket Challenge
celebrates a different kind of athleticism. Our eight Captains have
been training for this opportunity just to get a leg up on the
competition."
After the voting period ends, the four remaining Captains will
advance to the semifinals and finals to show off their pose during
a live competition on Sunday, April 7
in Minneapolis, MN. The winning
Captain will receive a plaque featuring their actual pose – and of
course, bragging rights for eternity.
Follow all the action on Twitter at @CaptainMorganUS and gameday
#LikeACaptain all tournament long. Whether you're enjoying a
Captain Morgan cocktail at a bar or at home with friends watching
the game, always drink responsibly. Captain's
orders!
About Captain Morgan
Captain Morgan, the original
party spirit, is the number one selling spiced rum and the third
largest spirits brand in the U.S. As the ultimate champion of fun,
Captain Morgan invites 21+ revelers to join his crew and live
#LikeACaptain. The Captain Morgan portfolio includes CAPTAIN
MORGAN® Original Spiced Rum, CAPTAIN MORGAN® Cannon Blast, CAPTAIN
MORGAN® LocoNut, CAPTAIN MORGAN® Apple Smash, CAPTAIN MORGAN®
Watermelon Smash, CAPTAIN MORGAN® Black Spiced Rum, CAPTAIN MORGAN®
White Rum, CAPTAIN MORGAN® Pineapple Rum, CAPTAIN MORGAN® Coconut
Rum and CAPTAIN MORGAN® Grapefruit Rum. For more information, visit
www.captainmorgan.com.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Captain Morgan, Baileys, Don Julio,
Tanqueray and Guinness. Diageo is listed on both the New York Stock
Exchange (DEO) and the London Stock Exchange (DGE) and our products
are sold in more than 180 countries around the world. For more
information about Diageo, our people, our brands, and performance,
visit us at www.diageo.com. Visit Diageo's global responsible
drinking resource, www.DRINKiQ.com, for information, initiatives
and ways to share best practice. Follow us on Twitter for news and
information about Diageo North America: @Diageo_NA. Celebrating
life, every day, everywhere.
MEDIA
CONTACTS:
|
|
Joe
Guagenti
|
Kyra
Zeller
|
TAYLOR
|
DIAGEO
|
(212)
714-5711
|
(646)
223-2000
|
jguagenti@taylorstrategy.com
|
kyra.zeller@diageo.com
|
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SOURCE Captain Morgan