INDIANAPOLIS, March 26, 2019 /PRNewswire/ -- Simon®, a
global leader in premier shopping, dining, entertainment and
mixed-use destinations today announced the beta launch of Shop
Premium Outlets® (SPO) - a new online outlet shopping platform
designed to drive incremental business both online and in the
stores of participating retailers. SPO will enable the highly
engaged Premium Outlets® customer base to shop 24/7 for their
favorite fashion, luxury and lifestyle brands, all in one place, up
to 65 percent off every day.
"We're excited to announce our new fifth platform, SPO, and
we're currently in the early stages of beta-testing with our VIP
Shopper Club. We've received significant interest from the brands
and retailers currently in Premium Outlets® and we're on schedule
to launch to the general public later this spring," said
David Simon, Chairman of the Board
of Directors, Chief Executive Officer and President of Simon.
"We're utilizing the powerful equity and consumer connectivity of
our Premium Outlets® platform to drive incremental traffic and
sales for brands and retailers, both online and in-store. This is
not your typical marketplace and the brands will be the heroes of
the experience and will not get lost in the crowd," he added.
Premium Outlets® currently generates billions of dollars of
sales each year and hundreds of millions of visits to iconic
centers such as Woodbury Common Premium Outlets®, Desert Hills
Premium Outlets®, San Francisco Premium Outlets®, Las Vegas Premium
Outlets® and Orlando Vineland Premium Outlets®. Simon's
pre-established customer base means it's uniquely positioned to
overcome the typical customer acquisition challenges in the
e-commerce space.
"Millions of people love shopping Premium Outlets® and SPO will
offer them the convenience of discovering the best outlet deals,
anytime and anywhere. We're beta-testing the platform with just
under 2,000 brands and over 300,000 products," said David Simon.
About Simon Premium Outlets®
The global Simon Premium
Outlets® portfolio offers exceptional brands at extraordinary
savings through a diverse mix of luxury, designer and homeware
retailers. Our Simon Premium Outlets® in the United States, Puerto Rico, Canada, Japan, Malaysia, Mexico and South
Korea are some of the most iconic and productive shopping
destinations for residents and travelers including Woodbury Common
Premium Outlets® (New York City),
Orlando Premium Outlets®, Desert Hills Premium Outlets® (Palm
Springs), Las Vegas Premium Outlets® and Wrentham Village Premium
Outlets® (Boston). For more
information visit premiumoutlets.com or follow Premium Outlets on
Facebook, Twitter, and Instagram.
About Simon
Simon is a global leader in the ownership
of premier shopping, dining, entertainment and mixed-use
destinations and an S&P 100 company (Simon Property Group,
NYSE: SPG). Our properties across North
America, Europe, and
Asia provide community gathering
places for millions of people every day and generate billions in
annual sales. For more information, visit simon.com.
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SOURCE Simon