SHELBYVILLE, Ky., March 25, 2019 /PRNewswire/ -- In 2011,
Bulleit changed the whiskey landscape forever by introducing
Bulleit Rye at the request of bartenders from around the world who
were interested in re-imagining classic, pre-Prohibition cocktails.
Eight years, and multiple San Francisco World Spirts Competition
Double Gold medals* later for Bulleit Rye, the category that
Bulleit helped build is booming as consumers seek new, unique and
premium offerings. To continue its commitment to exploration and
fulfilling the desire of whiskey drinkers, Bulleit announced today
the nationwide, limited availability release of Bulleit Rye
12-Year-Old Straight American Whiskey.
Bulleit Rye 12-Year-Old Straight American Whiskey is the fifth
addition to the Bulleit Frontier Whiskey family, as well as the
first extension of Bulleit Rye, a whiskey with one of the highest
rye percentages on the market. Using the same mash bill as its
predecessor – 95% rye and 5% malted barley – this small-batch rye
whiskey was fully aged and matured to perfection in new charred oak
barrels for a minimum of 12 years to create a balance of smoothness
and spice worthy of Bulleit Rye's impressive list of
credentials.
"When we introduced Bulleit Rye, it changed the game for the
category, and positioned us as a brand willing to take chances and
try new things. We're constantly experimenting and striving to
satisfy consumers' growing appetite for bold, new American
whiskeys," said Ed Bello, Bulleit
Frontier Whiskey US & Global Brand Director. "Rye remains the
fastest growing North American Whiskey segment and Bulleit Rye has
been the number one super premium Rye brand for the last six
years.** With higher-end whiskeys driving much of that sales growth
and a limited number of aged statement ryes on the market, Bulleit
Rye 12-Year-Old is a natural way to expand our portfolio and
provide a new ultra-premium offering that's absolutely
delicious."
Bulleit Rye 12-Year-Old is a pleasantly dry, bold rye that
possesses notes of dried orchard fruits with a hint of baking spice
and oak on the nose. At 92 proof (46% ABV), this latest Bulleit
release has a clean, crisp palate with flavors of dried pear, light
toffee and oak with a hint of graham cracker spice. The finish is
enjoyable with light wood and spice notes.
"Whiskey is heavily influenced by barrel aging, and as a
blender, one of our most important responsibilities is to taste how
the wood impacts the flavor of the liquid and brings out different
notes," said Bulleit Frontier Whiskey Blender Andrew Mackay. "The
barrels we mingled to produce Bulleit Rye 12-Year-Old were
hand-selected for aging based on early identification of their
superior quality. Rye's signature spiciness is certainly still
prominent, and this extra aging complements that without being
overwhelming as new levels of softness, clove character and vanilla
and oak notes are evident. It's a beautiful whiskey to sip slowly
and responsibly."
Bulleit Rye 12-Year-Old is available in Colo., Ill., N.Y.,
Ohio, Ore., Calif., Ky.,
Texas, Ga., N.J., Ariz., Mass.,
Md. and Washington D.C. wherever
fine spirits are sold with a suggested retail price of $49.99 for a 750ml bottle. The whiskey is
packaged in the iconic Bulleit frontier-inspired bottle, with a
beige label that prominently features the 12-year-old age statement
in green.
About Bulleit Frontier Whiskey
The Bulleit Distilling
Co. was founded in 1987 by Tom Bulleit, whose signature Bulleit
Bourbon is inspired by a family tradition that dates back to the
1800s. The brand's full line of award-winning whiskeys all use a
distinctly high proportion of rye grain to other mash bill
ingredients, which gives them their distinctive bold, spicy taste.
In addition to its flagship Bulleit Bourbon, variants include
Bulleit Rye, released in 2011; Bulleit 10-Year-Old, released in
2013; Bulleit Barrel Strength, released in 2016; and Bullet Rye
12-Year-Old, released in 2019. Now ranked as one of the
fastest-growing whiskeys in America, Bulleit Distilling Co. calls
Shelbyville, Ky. home since the
2017 opening of its state-of-the-art distillery and the
much-anticipated spring 2019 opening of its high-tech and
sensory-rich Visitor Experience. Guests will have the opportunity
to learn more about the past, present and future of Bulleit when
visiting this latest addition to the Kentucky Bourbon Trail®. For
more information, visit www.bulleit.com or follow @Bulleit on
Instagram.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Captain Morgan, Baileys, Don Julio,
Tanqueray and Guinness. Diageo is listed on both the New York Stock
Exchange (DEO) and the London Stock Exchange (DGE) and our products
are sold in more than 180 countries around the world. For more
information about Diageo, our people, our brands, and performance,
visit us at www.diageo.com. Visit Diageo's global responsible
drinking resource, www.DRINKiQ.com, for information, initiatives,
and ways to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
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Contacts:
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Taylor
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Diageo
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Lisa
Wendling
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Phil
Pearson
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LWendling@taylorstrategy.com
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Phillip.pearson@diageo.com
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704-644-6924
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646-223-2309
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*San Francisco World Spirits Double Gold Awards in 2011 and
2013
** IWSR U.S Spirits Ending Dec 20181
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SOURCE Diageo