YIELD GROWTH Announces New Brand “Wright & Well” for Cannabis
Wellness Product Line Launching in Oregon
VANCOUVER, British Columbia, March 21, 2019 -- InvestorsHub
NewsWire -- The Yield Growth Corp. (CSE:BOSS) (BOSQF) (YG3.F) is pleased to
announce its new cannabis wellness brand, Wright &
Well, will be launching in Oregon. The products are
intended to help relieve pain and anxiety, and will be sold through
a distribution network of 400 retail cannabis stores. The initial
nine products include THC and CBD oils, analgesic topical gel with
THC and CBD, pain balm with THC and CBD, massage oil with THC and
CBD, and three types of capsules containing THC and Ayurvedic
herbal formulations, blended with ingredients that have
historically been used to treat arthritis and chronic pain.
“We are excited by the imminent launch of
the Wright & Well product line in Oregon,”
says Yield Growth CEO Penny Green. “With our new cannabis products,
our goal is to reach as many people as possible who are suffering
from anxiety, stress and pain. We plan to use the upcoming Oregon
launch as a blueprint to launch this brand in other markets such as
California, Nevada and Canada.”
Wright & Well branded products will
be launching in the legal cannabis market in Oregon, and will serve
the growing number of wellness-minded people seeking new ways to
take control of their health. Sophisticated, familiar and
intelligent, the new brand aims to demystify the world of cannabis
and make it more accessible for a wider audience.
Yield Growth worked with an expert branding agency
over several months to position the new brand. Wright
& Well invites users to experience a sense of
freedom—by looking and feeling their best, and by deciding to
purchase from a brand designed especially for them. Familiar,
sophisticated and thoughtful, the name is a homonym: when spoken,
it is “Right and Well,” which evokes the idea of proper and
healthy. “Wright” means “a maker of,” so Wright &
Well also means “a maker of health.” The brand
intentionally stands out from the others in this space, and is
designed to cultivate affinity with a new, savvy group of
consumers, making the decision to purchase an easy one.
“Wright & Well will appeal to
people who are a step ahead in finding health solutions that are
right for them,” says Bhavna Solecki, Director of Product &
Content at Urban Juve. “The products will stand out in the
marketplace because they are the first to use our patent-pending
hemp root oil. Hemp root oil complements and enhances our products
with therapeutic healing compounds that provide superior
transdermal absorption due to the unique terpene
profile.”Wright & Well products are formulated
with proprietary formulas using carefully selected cannabis
strains, and the pain balm, topical gel and massage oil contain
hemp root oil.
About The Yield Growth Corp.
The Yield Growth Corp. is disrupting the $4.2 trillion-dollar
global wellness market with hemp and cannabis-infused products that
connect ancient healing with modern science. It is a
vertically-integrated asset company with the leadership, financial
position, and science-backed formulas to capitalize on the cannabis
revolution. The Yield Growth management team has deep experience
with relevant global brands including Johnson & Johnson,
Procter & Gamble, M·A·C Cosmetics, Skechers, Best Buy,
Aritzia, Coca-Cola, and Pepsi Corporation. Yield Growth
serves mainstream, luxury consumers who demand sophisticated
wellness solutions. Its flagship consumer brand, Urban
Juve, has registered 35 products with Health Canada. Key
ingredients in these products include Cannabis Sativa hemp seed oil
and hemp root oil created using Urban June’s proprietary,
patent-pending extraction technology. Urban Juve has also filed 11
provisional patents in the United States. Through its
subsidiaries, Yield Growth is commercializing over 70 wellness
products and has multiple revenue streams including licensing,
incubation services and product sales.
For more information about Yield Growth, visit www.yieldgrowth.com or
follow @yieldgrowth on
Instagram. Visit www.urbanjuve.com and #findyourjuve
across social platforms to learn, engage and shop.
Investor Relations Contacts:
Penny Green, President & CEO
Kristina Pillon, Investor Relations
invest@yieldgrowth.com
1-833-514-BOSS 1-833-514-2677
1-833-515-BOSS 1-833-515-2677
The Canadian Securities Exchange has not reviewed, approved
or disapproved the content of this news release.
Cautionary Statement Regarding Forward-Looking
Statements
This press release includes forward-looking information and
statements (collectively, “forward looking statements”) under
applicable Canadian securities legislation. Forward-looking
statements are necessarily based upon a number of estimates,
forecasts, beliefs and assumptions that, while considered
reasonable, are subject to known and unknown risks, uncertainties,
and other factors which may cause the actual results and future
events to differ materially from those expressed or implied by such
forward-looking statements. Such risks, uncertainties and
factors include, but are not limited to: risks related to the
development, testing, licensing, intellectual property protection,
and sale of, and demand for, Urban Juve, UJ Topicals, UJ Beverages
and UJ Edibles products, general business, economic, competitive,
political and social uncertainties, delay or failure to receive
board or regulatory approvals where applicable, and the state of
the capital markets. Yield Growth cautions readers not to
place undue reliance on forward-looking statements provided by
Yield Growth, as such forward-looking statements are not a
guarantee of future results or performance and actual results may
differ materially. The forward-looking statements contained in this
press release are made as of the date of this press release, and
Yield Growth expressly disclaims any obligation to update or alter
statements containing any forward-looking information, or the
factors or assumptions underlying them, whether as a result of new
information, future events or otherwise, except as required by
law.