Kraft Heinz Rebrands Kraft Recipes Website as “My Food and Family™,” Adds New Features
March 21 2019 - 9:00AM
Business Wire
Shoppable recipes and mobile-first design
enhance new site
Some things really are better the second time around. Think
Thanksgiving dinner, meatloaf, hearty soups and stews. And now, the
website formerly known as Kraft Recipes.
Kraft Heinz has relaunched and transformed its recipe website,
formerly known as Kraft Recipes, as My Food and Family. In
addition to a new name, it offers consumers a modernized site with
shoppable recipes that takes advantage of Kraft Heinz’s broad
portfolio of brands and products.
The relaunched site includes:
- A product finder that makes it easy to
find specific items at a broad range of nearby retailers
- Ability for consumers to add products
-- or an entire recipe -- to online retailer shopping carts
- Enhanced personalization to help users
discover content they find most relevant
- Integration of 19 diverse Kraft Heinz
brands
- Upgraded, faster user experience with
fewer ads
Just as the previous site did, My Food and Family offers busy
consumers recipes and lifestyle content that makes mealtime easier
– and tastier. Already one of the industry’s largest recipe sites,
it will continue expanding its content library of 60,000+ pieces
with on-trend recipes, time-saving kitchen tips and tricks, and
partnerships with unique voices across the culinary world.
“At its core, My Food and Family is designed to take the stress
out of meal prep,” said Ryan Watson, Head of Media Platforms &
Marketing AI at Kraft Heinz. “Gathering at the table with family
and friends is all about sharing an experience. This user-friendly
site makes it easier for consumers to do just that through a wide
range of content, easy-to-use digital features, and a variety of
retailer partnerships. We are excited to see how the new site
inspires at-home cooks and chefs alike.”
My Food and Family is the latest significant investment by Kraft
Heinz in digital innovation, all designed to create more seamless
ways for consumers to incorporate the company’s iconic brands and
products into a wide range of eating occasions. For more
information, visit www.myfoodandfamily.com.
ABOUT THE KRAFT HEINZ COMPANY
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic
and emerging brands. As the guardians of these brands and the
creators of innovative new products, we are dedicated to the
sustainable health of our people and our planet. To learn more,
visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn
and Twitter.
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Lynne Galia847-646-4396Lynne.Galia@kraftheinz.comLainie
McKeague312-377-4133Lainie.McKeague@icfnext.com
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