Herbalife Nutrition Launches Product Line to Meet Consumer Demand for Alternative Proteins
March 19 2019 - 9:00AM
Business Wire
Herbalife Nutrition (NYSE: HLF), a premier global nutrition
company, today launched Formula 1 Select Meal Replacement shake and
Protein Drink Mix Select. The two new plant-based nutrition mixes,
formulated with a high-quality blend of pea, quinoa and rice
proteins, are the perfect nutritional solution for those with
common food allergies such as soy, dairy or gluten, and meet the
needs of today’s health conscious consumers who seek alternative
sources of protein.
“There is a growing trend of health conscience consumers looking
for wholesome, plant-based ingredients, and we are excited to
provide two new protein-rich options,” said Ibi Montesino, senior
vice president and managing director for North America, Herbalife
Nutrition. “Our new products provide a perfect blend of key
nutrients to help consumers maintain a healthy, balanced diet.”
The proportion of U.S. consumers that adhere to a vegetarian or
vegan diet is growing, as is the desire for consumers to consume
more protein. A Nielsen Homescan survey last year found that 39
percent of Americans are actively trying to eat more plant-based
foods1 and 60 percent want to get more protein in their diets.2
Formula 1 Select is a high-protein, healthy meal crafted with no
artificial flavors or sweeteners, it provides an ideal balance of
key nutrients for optimal nutrition and is formulated with 10 grams
of easily-digestible plant protein (pea, rice and quinoa), 5 grams
of fiber and 6 grams of sugar.
To complement the launch of the Formula 1 Select shake, which
contains 10 grams of plant-based protein and 21 vitamins and
minerals, the Company also launched Protein Drink Mix Select, a
great-tasting, high-protein snack that boosts your protein, with 15
grams of protein, 3 grams of sugar and 24 grams of vitamins and
minerals per serving. For added protein, add the Protein Drink Mix
Select to the Formula 1 Select shake for a healthy meal.
The Formula 1 Select shake and Protein Drink Mix Select product
line benefits include:
- Non-GM ingredients
- Vegetarian Certified
- Kosher Certified
- Gluten-free
- Low glycemic and suitable for
diabetics
To learn more about the product, please
visit Herbalife.com.
___________________________________
1
https://www.nielsen.com/us/en/insights/news/2018/plant-based-food-options-are-sprouting-growth-for-retailers.html
2
The NPD Group/National Eating Trends®
(NET®), years ending February
About Herbalife Nutrition
Herbalife Nutrition is a global nutrition company whose
purpose is to make the world healthier and happier. The Company has
been on a mission for nutrition - changing people's lives with
great nutrition products and programs - since 1980. Herbalife
Nutrition offers high-quality, science-backed products,
one-on-one coaching with an Herbalife
Nutrition independent distributor, and a supportive community
that inspires customers to embrace a healthier, more active
lifestyle.
Herbalife Nutrition’s targeted nutrition, weight-management,
energy and fitness and personal care products are available through
its independent distributors in more than 90 countries.
Herbalife Nutrition supports the Herbalife Nutrition
Foundation, a non-profit organization that assists community
organizations focused on providing good nutrition. Herbalife
Nutrition is also proud to sponsor more than 190 world-class
athletes, teams and events around the globe.
Herbalife Nutrition has more than 8,300 employees
worldwide. To learn more, visit IAmHerbalife.com.
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Herbalife Nutrition Ltd.Anna GarciaSenior Manager, Media
Relations213.745.0542
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