SITO Mobile, Ltd. (NASDAQ:SITO) the Consumer Behavior and Location
Sciences™ company, announces the appointments of two executive
members to the Mobile Marketing Association (MMA) Board of
Directors. SITO CEO Tom Pallack will serve on the MMA’s
Global Board and Founding Managing Director of The SITO Institute
for Consumer Behavior and Location Sciences Bruce Rogers will serve
on its North American Board. Pallack and Rogers have each
committed to serve a two-year term and will further the MMA’s
mission to help marketing brands drive business growth and connect
closer to their consumers.
“The MMA is thrilled to welcome Tom and Bruce to
our Global and North America Boards,” said Greg Stuart, CEO of
Mobile Marketing Association. “The are both highly respected
leaders and I’m looking forward to their contributions and
collaboration as we strive to lead a transformation of marketing
and support marketers in developing more meaningful interactions
between brands and consumers.”
MMA’s Board of Directors serve at the highest
levels of their companies and represent the full ecosystem of
marketers, tech providers, media companies and agencies. As part of
this skilled member base, which is committed to shaping the future
of marketing, Pallack and Rogers will help advise the organization
about the future of mobile and marketing, provide thought
leadership, and help foster the development of the industry at
large.
“I’m honored to serve on MMA’s Global Board of
Directors along with top CMO’s and brand marketers who are
dedicated to shaping the future of marketing and accelerating
business growth,” said Pallack. “The MMA is an
impressive global organization that brings those brands and leading
tech and media companies together to architect the future of
marketing.”
Bruce Rogers, Head of Marketing and Founding
Managing Director of The SITO Institute for Consumer Behavior and
Location Sciences also comments:
“MMA and the SITO Institute share the same
values and focus on mobile as a critical component of a company’s
overall modern marketing mix. I’m excited for the opportunity
to be more involved in their future strategic initiatives and
believe we will do great things together.”
About the Mobile Marketing Association
(MMA)The MMA is the world's leading global non-profit
trade mobile marketing association comprised of more than
800-member companies, from nearly fifty countries around the world.
Our members hail from every faction of the mobile marketing
ecosystem, including brand marketers, agencies, mobile technology
platforms, media companies, operators and others. The MMA's mission
is to accelerate the transformation and innovation of marketing
through mobile, driving business growth with closer and stronger
consumer engagement. Anchoring the MMA's mission are four core
pillars; to cultivate inspiration by driving innovation for the
Chief Marketing Officer; to build the mobile marketing capabilities
for marketing organizations through fostering know-how and
confidence; to champion the effectiveness and impact of mobile
through research providing tangible ROI measurement; and to
advocate for mobile marketers. Additionally, MMA industry-wide
committees work collaboratively to develop and advocate global best
practices and lead standards development.
Members include: 1-800-Flowers.com, AdColony,
Allstate, Ally Financial, American Express, AT&T, Bank Of
America, Campbell's, JPMorgan Chase, Chobani, Choice Hotels, Citi,
Clear Channel Outdoor, Colgate-Palmolive, Dunkin' Brands, eBay,
E*TRADE, Electronic Arts, ESPN, Facebook, Ford, Foursquare, Google,
GroundTruth, , Hilton Worldwide, IBM Watson, LinkedIn, Marriott
International, Match Group, Mastercard, McDonald's, Microsoft,
MillerCoors, OpenMarket, Pandora, Pfizer, Pinterest, PlaceIQ,
Procter & Gamble, R/GA, RetailMeNot, Salesforce, Samsung, Snap
Inc., Spotify, SUBWAY, Target Inc., The Coca-Cola Company, ,
T-Mobile, TUNE, Turner Broadcasting, Twitter, Uber, Ubimo,
Unilever, Vibes, Walmart, Zurich and many more. The MMA's global
headquarters are located in New York with regional operations Asia
Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America
(LATAM). For more information about the MMA please visit
http://www.mmaglobal.com.
About SITO Mobile, Ltd.SITO is
a leading mobile data technology company that provides brands
customized, data-driven solutions spanning strategic insights and
media campaign delivery services. Through Consumer Behavior and
Location Sciences™, SITO explores the consumer journey and presents
powerful strategic knowledge assets and actionable insights for
executives and strategic decision makers looking to understand and
influence consumer behaviors.
Brands and agencies rely on SITO as a strategic
partner for real-time understandings of customer behaviors,
interests, actions, and associations, providing increased clarity
for better business decisions. The Company is headquartered in
Jersey City, New Jersey and its common stock is publicly traded on
the NASDAQ Stock Market under the ticker symbol “SITO.” For more
information regarding SITO’s science, technology and solutions
spanning media and research, please visit www.sitomobile.com.
Cautionary Statement Regarding Certain
Forward-Looking InformationThis press release contains
forward-looking statements. These statements are based on our
management’s beliefs and assumptions and on information currently
available to our management. Forward-looking statements include
statements concerning the following: SITO’s plans and initiatives;
our possible or assumed future results of operations; our ability
to attract and retail customers; our ability to sell additional
products and services to customers; our competitive position; our
ability to recruit additional, highly-qualified candidates to our
Board, our industry environment; and our potential growth
opportunities. You should not place undue reliance on
forward-looking statements, because they involve known and unknown
risks, uncertainties and other factors, which are, in some cases,
beyond our control and which could materially affect results.
Factors that may cause actual results to differ materially from
current expectations include, among other things, those listed
under “Risk Factors” in our Annual Report on Form 10-K for the year
ended December 31, 2017, our Quarterly Report on Form 10-Q for the
quarter ended September 30, 2018, and the other reports we file
with the SEC. Actual events or results may vary significantly from
those implied or projected by the forward-looking statements due to
these risk factors. No forward-looking statement is a guarantee of
future performance. You should read our most recent Annual Report
on Form 10-K for the year ended December 31, 2017, our Quarterly
Reports on Form 10-Q that we have filed since the date of our
Annual Report and the documents that we reference in our Annual
Report on Form 10-K, our Quarterly Reports on Form 10-Q and have
filed as exhibits thereto with the Securities and Exchange
Commission, or the SEC, with the understanding that our actual
future results and circumstances may be materially different from
what we expect.
Forward-looking statements are made based on
management’s beliefs, estimates and opinions on the date the
statements are made and we undertake no obligation to update
forward-looking statements if these beliefs, estimates and opinions
or other circumstances should change, except as may be required by
applicable law. Although we believe that the expectations reflected
in the forward-looking statements are reasonable, we cannot
guarantee future results, levels of activity, performance or
achievements.
Contact:
Lynne Collins 1-646-286-4724
collinslynne7@gmail.com
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