Citizens Bank Partners with Crossroads Presents on “Citizens Bank Live”
March 11 2019 - 7:52AM
Business Wire
Citizens Bank and Crossroads Presents today announced a 10-year
partnership with four of Boston’s most iconic live entertainment
venues. The agreement will help to strengthen and sustain
entertainment and arts in Boston and will include presenting
partnership deals at the Brighton Music Hall, Paradise Rock
Club, Orpheum Theatre, as well as a naming rights deal at
the soon-to-be renamed Citizens Bank Opera House.
“A strong arts and entertainment community is linked to a
thriving city,” said Jerry Sargent, president of Citizens Bank,
Massachusetts. “We are excited to help improve the experience
at these iconic venues through “Citizens Bank Live,” while also
allowing Crossroads Presents to continue to work to preserve their
longevity for generations to come.”
“Citizens Bank Live” will roll out over the next several
months and will provide the bank’s customers
with exclusive VIP opportunities at each of the venues,
including presale tickets to hundreds of
performances, skip-the-line benefits, and a
new rewards program. Full details of “Citizens Bank Live”
along with a list of all upcoming events will be
available later this spring via a planned digital
entertainment hub.
“We are pleased and honored to be partnering with Citizens
Bank,” said Don Law, president of Live Nation New England and
Crossroads Presents. “This long-term partnership will allow us to
rededicate ourselves to the support of emerging artists in what has
become a very challenging touring environment, as well as continue
to make impactful venue improvements and upgrades that will not
only enhance the artist and patron experience, but benefit the arts
community as a whole.”
“Live entertainment continues to grow in popularity as today’s
consumers are seeking new opportunities to experience rich and
emotional experiences,” said Beth Johnson, chief marketing officer
and head of virtual channels at Citizens Bank. “This partnership
will provide us with a unique opportunity to engage with a
different audience every night while providing a special experience
for our customers, colleagues, and all live entertainment fans in
the New England area.”
About Live Nation
Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading
live entertainment company comprised of global market leaders:
Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship.
For additional information, visit
www.livenationentertainment.com.
About Crossroads
Presents
Boston-based concert promoter Crossroads Presents is a joint
venture with Live Nation Entertainment that works locally to
develop bands into tomorrow’s headliners with a wide range of
venues from 476 cap to 2700.
About Citizens Financial Group,
Inc.Citizens Financial Group, Inc. is one of the
nation’s oldest and largest financial institutions,
with $160.5 billion in assets as of December 31, 2018.
Headquartered in Providence, Rhode Island, Citizens offers a
broad range of retail and commercial banking products and services
to individuals, small businesses, middle-market companies, large
corporations and institutions. Citizens helps its customers reach
their potential by listening to them and by understanding their
needs in order to offer tailored advice, ideas and solutions. In
Consumer Banking, Citizens provides an integrated experience that
includes mobile and online banking, a 24/7 customer contact center
and the convenience of approximately 2,900 ATMs and approximately
1,100 branches in 11 states in the New England, Mid-Atlantic and
Midwest regions. Consumer Banking products and services include a
full range of banking, lending, savings, wealth management and
small business offerings. In Commercial Banking, Citizens offers
corporate, institutional and not-for-profit clients a full range of
wholesale banking products and services, including lending and
deposits, capital markets, treasury services, foreign exchange and
interest rate products, and asset finance. More information is
available at www.citizensbank.com or visit us
on Twitter, LinkedIn or Facebook.
CFG-CNSCFG-CORP
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version on businesswire.com: https://www.businesswire.com/news/home/20190311005410/en/
Rory Sheehan (Citizens)781 655
3931Rory.p.sheehan@citizensbank.com
Jay Anderson (Live Nation
NE)617-649-3254jayanderson@livenation.com
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