HAMPTON, N.H., March 5, 2019 /PRNewswire/ -- Planet
Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing
franchisors and operators of fitness centers in the U.S., together
with Kohl's (NYSE: KSS) announced a strategic collaboration to
initially open up to 10 Planet Fitness stores adjacent to select
Kohl's stores across the country in 2019 with the opportunity for
additional locations in the future. Planet Fitness will
leverage approximately 20,000 – 25,000 square feet adjacent to each
of the select Kohl's stores in various markets throughout the
country.
"In today's evolving retail landscape, our differentiated
approach to fitness continues to drive traffic to shopping centers
across the country, and with over 12.5 million members, resonate
strongly with consumers," said Chris
Rondeau, chief executive officer at Planet Fitness. "We are
excited to announce this initial expansion and partner with Kohl's
to drive new and complementary traffic to these locations, while
introducing shoppers to our high-quality, judgement-free, fitness
experience at a great value."
"We continue to see our Rightsizing strategy as an important
initiative to not only leverage our real estate assets but also
drive traffic to our stores through key partnerships," said
Michelle Gass, Kohl's chief
executive officer on the company's fourth quarter earnings call
held this morning. "Today, I am excited to announce our new
partnership with Planet Fitness, which will initially include up to
10 Planet Fitness locations. We see the Rightsizing strategy as a
large opportunity for Kohl's."
Planet Fitness opened 230 stores in 2018 – the most to date
annually – and has over 1,700 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama and Mexico. For more information on Planet Fitness
and to find a location near you, visit PlanetFitness.com.
About Planet Fitness
Founded in 1992 in Dover, NH,
Planet Fitness is one of the largest and fastest-growing
franchisors and operators of fitness centers in the United States by number of members and
locations. As of December 31, 2018,
Planet Fitness had more than 12.5 million members and 1,742 stores
in 50 states, the District of
Columbia, Puerto Rico,
Canada, the Dominican Republic, Panama and Mexico. The Company's mission is to enhance
people's lives by providing a high-quality fitness experience in a
welcoming, non-intimidating environment, which we call the
Judgement Free Zone®. More than 95% of Planet Fitness stores are
owned and operated by independent business men and women.
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SOURCE Planet Fitness, Inc.