PMI Explores Global Public Health Issues in New White Paper
January 23 2019 - 02:00AM
Business Wire
Explores the Role of Governments, Corporate
Ingenuity and Consumers’ Self-Interests
In a new White Paper, “Public Health—Much Harder than Rocket
Science,” Philip Morris International (PMI) (NYSE:PM) looks at the
dynamics between consumers, corporations and authorities across a
range of global public health issues. It is based on a recent
global survey conducted by IPSOS.
Consumers all over the world want their governments to do better
at solving major public health issues, according to the IPSOS
survey of 31,000 respondents across 31 countries commissioned by
PMI. In the survey, respondents were asked how important they
believed it is for governments to dedicate time and resources to
nine global health issues: air pollution, mental health, STDs,
healthier food products, opioid abuse, smoking and alcohol abuse,
unwanted pregnancies and obesity.
When asked about the role of technology and innovation in
addressing these issues, 91 per cent of respondents believed
technology and innovation had an important role to play. However,
respondents did not evaluate government performance highly; more
than half (56 per cent) believed the authorities had done a poor
job of ensuring access to the latest innovations and advancements
that can improve public health.
Introduced by PMI in Davos, “Public Health—Much Harder than
Rocket Science,” reviews further the discussions surrounding these
important public health issues and the interplays between public
vs. private impact and human behavior. It concludes that a
collaborative approach is possible: Corporations themselves may
well be able to help address some of the public health issues
relating to their products. And, authorities would be well advised
to tap into corporate resources and use their ingenuity and
self-interest to create compelling solutions. With the right
discussion and oversight, corporations can be reliable partners in
helping governments deal with some of today’s public health
issues.
“Given the scale of these public health challenges, it’s
unrealistic to expect advice and exhortations from health
authorities alone to make the difference,” argues Marian Salzman,
Senior Vice President, Global Communications at PMI. “To truly help
large numbers of people make the changes they want and need will
take a combination of evidence-based public policy initiatives, new
technologies and new products. The public deserve—and are asking—to
hear about better possibilities, regardless of where they have come
from.”
For more information or to read the complete White Paper, or to
learn more about what PMI is doing to create a smoke-free future
visit, PMI.com.
# # #
Survey Methodology
Conducted by IPSOS Hong Kong Limited (September 2018); margin of
error ±0.6% at the 95 percent confidence interval. All data can be
viewed at
https://www.pmi.com/media-center/news/public-supports-alternatives-to-cigarettes.
Philip Morris International: Building a Smoke-Free
Future
Philip Morris International (PMI) is leading a transformation in
the tobacco industry to create a smoke-free future and ultimately
replace cigarettes to the benefit of adults who would otherwise
continue to smoke, society, the company and its shareholders. PMI
is a leading international tobacco company engaged in the
manufacture and sale of cigarettes, smoke-free products and
associated electronic devices and accessories, and other nicotine
containing products in markets outside the U.S. PMI is building a
future on a new category of smoke-free products that, while not
risk-free, are a much better choice than continuing to smoke.
Through multidisciplinary capabilities in product development,
state-of-the-art facilities and scientific substantiation, PMI aims
to ensure that its smoke-free products meet adult consumer
preferences and rigorous regulatory requirements. PMI's smoke-free
IQOS product portfolio includes heated tobacco and
nicotine-containing vapor products. As of September 30, 2018, PMI
estimates that approximately 5.9 million adult smokers around the
world have already stopped smoking and switched to PMI’s heated
tobacco product, which is currently available for sale in 43
markets in key cities or nationwide under the IQOS brand. For more
information, see our PMI and PMIScience websites.
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version on businesswire.com: https://www.businesswire.com/news/home/20190122005887/en/
Ryan SparrowPhilip Morris InternationalT: +41 79 549 1968E:
Ryan.Sparrow@pmi.com
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