Unilever Completes Landmark Fragrance Disclosure in Industry-Leading Move For Ingredient Transparency
January 22 2019 - 12:01AM
Business Wire
The Company voluntarily discloses fragrance
ingredients across its U.S. beauty and personal care brands
Unilever delivers on its previously announced
goal of completion by the end of 2018
Consumers in the U.S. can now view fragrance ingredients found
in more than 1,100 Unilever beauty and personal care products
across 15 brands down to 0.01% of the product formula.
Unilever is leading the industry by listing product-specific
fragrance ingredients down to this level of detail for its entire
mass-market portfolio of beauty and personal care products. This is
complemented by the company’s transparency leadership in the home
care category with its Seventh Generation® and new Love Home and
Planet® brands.
Unilever’s transparency initiative goes beyond U.S. regulations
for beauty and personal care products, which require companies to
only list “fragrance” generically on packages. In February 2017,
Unilever was the first in the industry to announce its intention to
disclose fragrance ingredients down to 0.01% of the product
formulation, and completed this goal on time. Additionally,
Unilever is updating its packaging labels in the U.S. to
voluntarily list fragrance allergens according to the current
European Union labeling regulations.
“We are more committed than ever to transparency and building
trust in Unilever and our brands,” said Amanda Sourry, president of
Unilever North America. “With the completion of our fragrance
disclosure initiative, people now have access to more detailed
ingredient information for the products they use and love from
Unilever. We are very happy to see that other companies in the
industry have announced plans to disclose fragrance ingredients in
the future.”
Unilever’s product-specific fragrance listings are available
through SmartLabel™, an industry-wide digital platform that
provides an easy and fast way to get more information about
products. Convenient ways to access SmartLabel™ for Unilever
products include:
1.
Scanning the UPC barcode with the free
SmartLabel™ app available for Apple or Android devices.
2.
Visiting brand websites. Examples: Dove®
Cream Oil Shea Butter Body Lotion, TRESemmé® Flawless Curls
Shampoo, Suave® Keratin Infusion Smoothing Conditioner and Axe®
Signature Night Anti-Perspirant.
One of the major benefits of using SmartLabel™ is that Unilever
is able to provide explanations of each ingredient, such as the
scent it imparts on the product. Unilever also provides information
on its approach to developing safe products, explanations of
ingredient types, and answers to common questions.
Fragrance listings for new products will be added in due course.
Find more information on SmartLabel™ and Unilever products here:
www.unileverusa.com/brands/smartlabel.
In addition to the U.S., the company has also recently rolled
out fragrance disclosure on individual home care and beauty &
personal care products on the ‘What’s in our Products’ section on
Unilever websites across Europe.
About Unilever North America
Unilever is one of the world’s leading suppliers of Beauty &
Personal Care, Home Care, and Foods & Refreshment products with
sales in over 190 countries and reaching 2.5 billion consumers a
day. In the United States and Canada, the portfolio includes brand
icons such as: Axe, Ben & Jerry’s, Breyers, Degree, Dollar
Shave Club, Dove, Hellmann’s, Klondike, Knorr, Lever 2000, Lipton,
Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond’s, Popsicle,
Pure Leaf, Q-tips, Seventh Generation, Simple, Sir Kensington’s,
St. Ives, Suave, Talenti Gelato & Sorbetto, TAZO, TIGI,
TRESemmé and Vaseline. All of the preceding brand names are
trademarks or registered trademarks of the Unilever Group of
Companies. Unilever employs approximately 9,000 people across North
America – generating more than $10 billion in sales in 2017.
Unilever’s Sustainable Living Plan underpins the company’s
strategy and commits to:
- Helping more than a billion people take
action to improve their health and well-being by 2020.
- Halving the environmental impact of our
products by 2030.
- Enhancing the livelihoods of millions
of people by 2020.
The USLP creates value by driving growth and trust, eliminating
costs and reducing risks. Globally, the company’s sustainable
living brands are grew 46% faster than the rest of the business and
delivered more than 70% of the company’s growth in 2017.
For more information on Unilever U.S. and its brands visit:
www.unileverusa.comFor more information on Unilever Canada and its
brands visit: www.unilever.ca
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version on businesswire.com: https://www.businesswire.com/news/home/20190121005025/en/
PRESS:UnileverCatherine
ReynoldsMediaRelations.USA@unilever.com(201) 894-7760
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