Kraft Heinz to Showcase Two Super Bowl Ads for First Time in Company History
January 16 2019 - 3:02PM
Business Wire
The Kraft Heinz Company (NASDAQ: KHC) (“Kraft Heinz”) today
announced that for the first time in company history, it will air
two ads during the Super Bowl. Kraft Heinz will air new 30-second
ads in Super Bowl LIII featuring two of its brands: the legendary
PLANTERS and brash newcomer DEVOUR.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190116005764/en/
MR. PEANUT and his NUTmobile (Photo:
Business Wire)
For the first time in 103 years, MR. PEANUT will star in a new
PLANTERS Super Bowl ad that shows just how far he’ll go to satisfy
salty snack nut cravings during crunch time. PLANTERS is one of the
biggest snacking brands in America and this is one of the biggest
snacking days of the year – so it’s only natural MR. PEANUT is
there. The 30-second spot from VaynerMedia will air during the
game’s second quarter.
DEVOUR, a new brand that has turned up the heat on the frozen
foods aisle since its launch in 2016, will make its Super Bowl
debut. The DEVOUR 30-second spot from DAVID Miami will appear in
the third quarter. The campaign builds on the brand’s history
of taking an unapologetic stand for mouthwatering and craveable
frozen foods.
“There’s no bigger stage than the Super Bowl to kick off the
year and showcase our PLANTERS and DEVOUR brands,” said Eduardo
Luz, Kraft Heinz’s Global Brand Officer and Chief Marketing Officer
of the U.S business. “We couldn’t be more excited for fans to see
the bold, creative approaches that each brand will take on Super
Bowl Sunday.”
Last year, KRAFT gave the spotlight to real families in its
first-ever Super Bowl commercial by making its "Family Greatly"
spot in real time with photos and videos consumers shared on social
media on Game Day. HEINZ was in the Big Game in 2016 with "Wiener
Stampede."
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is one of the largest food
and beverage companies in the world. A globally trusted producer of
delicious foods, The Kraft Heinz Company provides high quality,
great taste and nutrition for all eating occasions, whether at
home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid,
Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia,
Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft Heinz
Company is dedicated to the sustainable health of our people, our
planet and our Company. For more information, visit
www.kraftheinzcompany.com.
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Lynne GaliaThe Kraft Heinz Companylynne.galia@kraftheinz.com
Kraft Heinz (NASDAQ:KHC)
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