MONCTON, NB, Jan. 16, 2019 /CNW/ - Organigram Holdings
Inc. (TSX VENTURE: OGI) (OTCQX: OGRMF), the parent company of
Organigram Inc. (the "Company" or "Organigram"), a leading licensed
producer of cannabis has partnered with Canada's Smartest Kitchen (CSK), a leader in
food product development, to expand the Company's ongoing research
and development related to edible cannabis products. Following the
legalization of adult use recreational cannabis in Canada in 2018, cannabis edibles are expected
to be legalized later in 2019 with the draft amendments to The
Cannabis Act for edibles having been issued by the Federal
Government for public consultation on December 20, 2018. Organigram's initial strategic
product development work with CSK will focus on the chocolate
confectionary market.
"Our collaboration with Canada's Smartest Kitchen is an example of,
and a next step in, the outstanding strategic partnerships
Organigram has developed to support the growth of its recreational
product offering and business overall," says Ray Gracewood, Chief Commercial Officer,
Organigram.
Since 2016, Organigram has leveraged its relationship with TGS
International, LLC ("TGS") to better understand product trends
within regulated U.S. markets, as well as gain a deep understanding
of technology, process and product development through TGS's
specialization in the extract market.
"As the recreational cannabis industry in Canada anticipates the pending legalization of
cannabis edibles, we are excited to combine the technology and
product trending understanding we now have through our relationship
with TGS with the experience of Canada's Smartest Kitchen to develop a
signature line of products that delivers the exceptional quality,
flavours and forms that adult Canadians are looking for."
Along with a detailed look at current Canadian food flavor,
colour and texture trends, the research conducted by CSK will
explore the different expectations and needs of medical and
recreational cannabis consumers. This includes an in-depth
investigation of consumers' preferred product functions, formats,
applications, and product profiles (e.g. flavor, dosing) that will
add to the Company's existing and growing expertise.
"The combined resources of TGS and Canada's Smartest Kitchen offer us a
significant competitive advantage as it relates not only to
advanced extraction techniques and product forms, but also to an
advanced sense of trends in flavor and food preferences to ensure a
differentiated, premium product," continued Gracewood.
CSK is a member of Tech Access Canada, a national network of 30
Technology Access Centres affiliated with Canadian colleges who
offer specialized technology, equipment and research to local
industry with the goal of enhancing their productivity and
innovation.
"We are pleased to leverage our own expertise – and that of our
national network – to work with Organigram on the development of
industry-leading cannabis food products," says Tim McRoberts, Director, Canada's Smartest Kitchen. "Our goal is to
collaborate on new products that combine creativity, market insight
and scientific rigour into an offering that is exciting to new and
veteran cannabis consumers alike."
A recent estimate projected that the edible cannabis market in
Canada and the United States may reach a combined value
of $4.1 billion by
2022.i
About Canada's Smartest
Kitchen
Canada's Smartest Kitchen (CSK)
is a Canadian leader in food product development. Located in
Charlottetown, Prince Edward
Island, CSK's multidisciplinary team combines culinary
creativity, food science expertise, and market insight to bring
leading-edge food product ideas to life. Using proprietary SMART
Advantage Process for food product development, CSK supports
startups and multinationals alike with a customizable suite of
services that can inject value at any stage in a product's pathway
to market.
About Organigram Holdings Inc.
Organigram Holdings Inc. is a TSX Venture Exchange listed
company whose wholly owned subsidiary, Organigram Inc., is a
licensed producer of cannabis and cannabis-derived products in
Canada.
Organigram is focused on producing the highest-quality,
indoor-grown cannabis for patients and adult recreational consumers
in Canada, as well as developing
international business partnerships to extend the company's global
footprint. Organigram has also developed a portfolio of legal adult
use recreational cannabis brands including The Edison Cannabis
Company, Ankr Organics, Trailer Park Buds and Trailblazer.
Organigram's primary facility is located in Moncton, New Brunswick and the Company is
regulated by the Cannabis Act and the Cannabis
Regulations (Canada).
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
This news release contains forward-looking information which
involves known and unknown risks, uncertainties and other factors
that may cause actual events to differ materially from current
expectations. Important factors - including the timing for
implementation of and the substance of the final regulations
governing cannabis edible products in Canada- that could cause actual results to
differ materially from the Company's expectations are disclosed in
the Company's documents filed from time to time on SEDAR (see
www.sedar.com). Readers are cautioned not to place undue reliance
on these forward-looking statements, which speak only as of the
date of this press release. The Company disclaims any intention or
obligation, except to the extent required by law, to update or
revise any forward-looking statements, whether as a result of new
information, future events or otherwise.
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SOURCE OrganiGram