Kraft Opens Grocery Store to Support Government Workers
January 15 2019 - 2:00PM
Business Wire
Helping Family Dinners Remain Business as Usual
for Federal Government Workers
Kraft is opening a grocery store pop-up tomorrow in Washington,
D.C. to support a program called “Kraft Now Pay Later” that helps
federal government workers during the government shutdown. An
estimated 800,000 government workers* are impacted by the
government shutdown and many in the Washington, D.C. area as the
federal government is the largest employer. Many of the workers
affected are parents who don’t need the added stress of feeding
their families. Kraft is stepping in and helping them stock up on
staples like Kraft Mac & Cheese, Kraft Natural Cheese, Kraft
Singles, Kraft Salad Dressings, Kraft Mayo and Kraft BBQ for their
dinner tables.
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the full release here:
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The pop-up store will be open January 16 – 20, 2019 at 1287 4th
Street NE, two blocks from Union Market. Current federal government
workers holding their government ID will be able to shop and take
home a bag full of Kraft products for their families. In return,
Kraft asks workers (if they can) to pay it forward by donating to
their charity of choice or someone in need once they are able to do
so.
“During the government shutdown, parents should not have to
worry about putting dinner on the table because they aren’t
receiving a paycheck,” says Sergio Eleuterio, Head of Marketing for
Kraft. “Kraft stands for families and we want to support the
families who have built our brands. This store is one way we can
help those affected get the grocery staples they need. And we
celebrate all who are doing their part to help.”
For more information on Kraft’s initiative and a full list of
other available support in the DC area please see visit
bit.ly/KraftNowPayLater.
*
https://www.nytimes.com/2019/01/13/us/government-shutdown-impact.html
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is one of the largest food
and beverage companies in the world. A globally trusted producer of
delicious foods, The Kraft Heinz Company provides high quality,
great taste and nutrition for all eating occasions, whether at
home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid,
Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia,
Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft Heinz
Company is dedicated to the sustainable health of our people, our
planet and our Company. For more information, visit
www.kraftheinzcompany.com.
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Brooke Scher MoganALISON BROD MARKETING +
COMMUNICATIONS212-230-1800heinz@alisonbrodmc.com
Lynne GaliaThe Kraft Heinz
Company847-646-4396Lynne.galia@kraftheinz.com
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