BEAVERTON, Ore. and
NEW YORK, Jan. 15, 2019 /PRNewswire/ -- NRF Booth
#3449 – At this year's National Retail Federation
(NRF) show, Digimarc Corporation (NASDAQ: DMRC), inventor
of the Intuitive Computing Platform (ICP™) featuring Digimarc
Barcode, has been demonstrating its new Digimarc Barcode for
Apparel application in booth #3449. Digimarc is showcasing apparel
hangtags with Digimarc Barcode that are now in the stores of a
large global retailer.
Global textile and apparel manufacturers are looking for ways to
better merchandise their products to make them more compelling to
shoppers and also to benefit retail operations. With Digimarc
Barcode for Apparel, shoppers can scan hangtags or apparel labels
using their phones to complete a purchase in the aisle or to find
sizes, styles and colors not available on the retail floor. Easy
and reliable scanning helps retailers capitalize on in-the-moment
buying intent, and links store associates with retail inventory
management systems. Even if the correct size or color is not
available in the retail showroom, Digimarc Barcode for Apparel can
link the physical store with the retailer's ecommerce site for more
options and recommendations, enabling shoppers to immediately buy
online.
"The 'Endless Shelf' is the new reality of integrated commerce
with high expectations to deliver shopper experiences to access
products when, where and how they want. This is a significant
challenge for traditional brands and retailers," said Aimee Arana, Executive Vice President, Digimarc.
"Adding Digimarc Barcode to all apparel media including hangtags,
labels and displays will elevate the entire purchase journey by
ensuring seamless shopper engagement, product discovery, as well as
making it easy for shoppers to buy at the point of display without
the need for traditional checkout."
Digimarc is demonstrating how this application can come to life
in a store or showroom environment with a mannequin display. The
mannequin is holding a Digimarc Barcode-enhanced card that can be
scanned by a shopper, placing the entire curated outfit directly
into the shopping cart for further evaluation, shipping or store
pickup. Digimarc Barcode can also be added to hangtags on garments
and to retail displays, allowing retailers and brands to maintain
aesthetic integrity and provide an engaging customer
experience.
Since Digimarc Barcode is generally imperceptible to shoppers,
there is no need for unsightly QR codes on the tags. Digimarc
Barcode reliably scans when a label or apparel hangtag is ripped,
damaged or torn. The application also benefits retailers by
streamlining and improving inventory management processes for store
associates, while also making it easier for cashiers to scan
hangtags at checkout. Easier scanning translates into an improved
shopping experience with less snags at the front-end and shorter
lines.
Digimarc Barcode is an advanced data carrier that can be applied
to product packaging, retail labels and hangtags, point-of-purchase
(POP) displays and print material. It is reliably and efficiently
scanned by enabled consumer phones, associate mobile devices,
retail barcode scanners and computer vision systems.
For more information or to schedule a booth tour, visit
www.digimarc.com/nrf.
For more about the Digimarc Solution for Apparel, click
here.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is
a pioneer in the automatic identification of everyday objects such
as product packaging and virtually any media, including print,
images and audio. Based on the patented Intuitive Computing
Platform (ICP™), Digimarc provides innovative and comprehensive
automatic recognition technologies to simplify search, and
transform information discovery through unparalleled reliability,
efficiency and security. Digimarc has a global patent
portfolio, which includes over 1,100 granted and pending patents.
These innovations include state-of-the-art identification
technology, Digimarc Barcode, as well as Digimarc
Discover® software for barcode scanning, image
recognition, and more. Digimarc is based in Beaverton, Oregon, with technologies deployed
by major retailers and consumer brands, global banks, U.S. states,
film companies and professional sports franchises, among others.
Visit digimarc.com and follow us @digimarc to learn more
about The Barcode of Everything®.
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SOURCE Digimarc Corporation