Robotic Coffee Company, Briggo, Teams Up with Mediasite to Power Customized Digital Marketing to Customers
January 15 2019 - 7:00AM
Sonic Foundry, Inc. (OTCQB: SOFO), the trusted global leader for
video creation and management solutions, has teamed up with Briggo,
the leader in Connected Coffee, to deliver a customized
entertainment experience to coffee drinkers. Briggo customers
can order their fully-customized cup of gourmet coffee via mobile
app or touch screen in airports, convention centers, and corporate
offices while a robotic barista prepares the drink. The 40 square
foot “Coffee Haus” features video panels that now deliver
location-, product- and brand-specific entertainment and messaging
to customers during their shopping experience. Before integrating
Mediasite, Briggo was displaying web-based static content.“Video
content is no longer a nice-to-have, it is a critical asset for
Briggo in terms of conveying our unique, completely modern retail
experience,” said Mike Westgate, VP of Marketing, Briggo. “We think
of our Coffee Haus as a theater showcasing both the live, robotic
drink production and experiential digital content. The ability to
customize and adjust our messaging and visual media in near
real-time brings the idea of connected coffee to life.”The
cloud-based integration between Mediasite and Briggo uses big data
and analytics to deliver the content based on each Coffee Haus’
location. A Coffee Haus in Austin’s airport, for example, promotes
videos about ordering ahead of the gate, ads for Austin lifestyles
and seasonal topics. A machine located in one of its many corporate
settings such as Dell, streams video and imagery focused on
culture, coffee-based incentive programs and loyalty
offers. All of the videos are created by Briggo and uploaded
into Mediasite. Mediasite then combs through the collection of
videos and organizes them into categories each machine can pull
from. Each Coffee Haus identifies itself to Mediasite based on
location. “The ability to reliably manage and deliver video
content across our fleet of Coffee Hauses is a critical element of
our strategy to scale and grow,” said Scott Snyder, VP of Retail
and Software, Briggo. “Video content is essential to the overall
Briggo experience and with our Mediasite integration we are able to
develop and manage that content easily from a single
location.”“Video is the most powerful medium there is, more
persuasive than written text. Combined with AI-enabled technology,
the possibilities to deliver the most dynamic and engaging content
are endless. We are excited to join forces with Briggo to deliver
relevant marketing videos for its consumers,” said Rob Lipps,
Executive Vice President, Sonic Foundry.Trusted by 4,900
educational institutions, corporations, health organizations and
government entities in 65 countries, the Mediasite video content
management and webcasting system quickly and cost-effectively
automates the capture, management, delivery and search of live and
on-demand streaming videos and rich media. About
BriggoAustin-based Briggo is the leader in Connected Coffee,
empowering people to create their perfectly customized, gourmet
coffees on-demand. The Connected Coffee Experience leverages
Briggo’s whole-bean Latin American blend, fresh dairy, and gourmet
syrups to deliver quality, consistency, and convenience through a
mobile app and robotic Coffee Haus. Learn more at
https://briggo.com or connect with us on social media
@drinkbriggo. About Sonic Foundry®, Inc.Sonic Foundry
(OTCQB:SOFO) is the global leader for video capture, management and
streaming solutions. Trusted by more than 4,900 educational
institutions, corporations, health organizations and government
entities in over 65 countries, its Mediasite Video Platform quickly
and cost-effectively automates the capture, management, delivery
and search of live and on-demand streaming videos. Learn more at
www.mediasite.com and @mediasite.© 2019 Sonic Foundry, Inc.
Product and service names mentioned herein are the trademarks of
Sonic Foundry, Inc. or their respective owners.
Media Contact: Nicole Wise, Director of Communications
Sonic Foundry
920.226.0269
nicolew@sonicfoundry.com
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