PARIS, January 15, 2019 /PRNewswire/ --
What is the contemporary girl of taste daring to do in today's
world of relentless pretense? Instinctively, she finds a plot
Twist-and stages a Miutiny against the
mundane. Enter, just in time, Miu Miu Twist, the
collision of classic and unexpected ingredients that manage to
simulate both enthusiasm and sophistication, proving that the two
are not Miutually exclusive. Unapologetically indulgent and
airy without superficiality, Miu Miu Twist transcends the
ticking away of time, space, and status.
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Through an alchemic process wherein familiar elements combine to
create ecstatic sensations, the effect of Miu Miu Twist is
impossible to fully decode. Its resistance to easy interpretation
is a hallmark of designer and creative mastermind Miuccia Prada.
Working together to create the second hero formula for Miu Miu
Parfums, Miuccia Prada and Perfumer Daniela Andrier follow the
spirit of the Miu Miu girl - unpretentiously intellectual,
she's beMiused rather than bored - and inject it with a
surprising new energy. Profound yet lighthearted, demure yet
stimulating, Miu Miu Twist radiates in mesmerizing
iridescence. It starts with an assertive sparkle of Vert de
Bergamot and Apple Blossom that gives way to a full base of Cedar
Wood and an exclusive new Accord: The Pink Amber, an
invention of Daniela Andrier, layers in a woodiness reminiscent of
burnt sugar cane cutting through crisp air, or a Miusical
laugh in the midst of a stately affair.
The Miu Miu Twist bottle is a Twisted take
on the brand's signature matelassé material, rendered in high
contrast. The design's new take on a classic vintage perfume flacon
combines camp hallmarks of modern art and the flamboyant elegance
of boudoir accessories, cinching them together with a gold Miu
Miu-branded collar under the cap. An opulently studded glass
base adds weight to sharpened edges and inflated proportions. The
result is a timeless, outspoken glamour that is at once
self-assured and self-effacing - in other words, quintessentially
Miu Miu.
The Miu Miu Twist campaign stars Miuse
Elle Fanning, fresh from her
appearance as a model in the Miu Miu FW18 runway show. A
short film by the artists collective CANADA follows a movie star's hectic routine
through multiple roles, tracing her backstage to on-camera energy.
Here, and in cinematic portraits photographed by Mert & Marcus,
Elle assumes the starring role in a series of outrageous vignettes.
As she shuttles through various studios and characters, she amuses
herself with wordplay, turning each prop, costume, and set into
something Miu: Miusic, Miutant,
Miustache. Taking the lead in so many fictions could be
destabilizing, but even in the most extreme fantasy, Elle can
locate her own distinct identity. Her antic search is a sequence of
cosmic (and comic) plot Twists that ring with the spirit of
Miu Miu.
Contact: Domitille de Laguierce, Global
Influencer Marketing Senior Manager,
domitille_delaguierce@cotyinc.com
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Video:
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