BEAVERTON, Ore. and
NEW YORK, Jan. 14, 2019 /PRNewswire/ -- NRF Booth #3449
– At this year's National Retail Federation (NRF) show
Digimarc Corporation (NASDAQ: DMRC), inventor of the
Intuitive Computing Platform (ICP™) featuring Digimarc Barcode,
announced a new serialized packaging offering with Digimarc Barcode
and Link from HP, a serialization technology that can provide every
printed object with a unique identity and offers a cost-effective
solution to serious supply chain problems. HP and Digimarc offer
consumer brands and their digital print providers the ability to
apply Serialized Global Trade Item Number (SGTIN) on packaging to
track and protect a package through the supply chain and at
point-of-sale (POS) in retail environments.
This new capability will help to combat product counterfeiting
and piracy, currently estimated by Frontier Economics and the
International Chamber of Commerce to reach U.S. $4.2 trillion by 2022. Assigning SGTINs to
individual items means that two otherwise identical units of the
same product are uniquely identifiable, making it possible to track
and trace for brand protection and product origination. By
monitoring scanning behavior and tracking data, the HP Link
platform automatically identifies suspicious behavior, including
diverted packages. Cloud-based product and tracking information can
be applied throughout the supply chain through to the end consumer.
Digimarc and HP will demonstrate this new serialization and
traceability offering at NRF in the Digimarc (#3449) and HP (#3055)
booths.
"Traceability initiatives are being fueled by product fraud,
recalls, regulatory compliance and the need for greater
transparency across the supply chain," said Heidi Dethloff, VP Marketing, Digimarc. "This
new digital capability from HP allows brands to free-up their
package design real estate, while also leveraging the full benefits
of variable data printing for connected, customized, personalized
and serialized packages."
With HP Link, Digimarc Barcode can carry an SGTIN, the
combination of a GS1 GTIN and a unique serial number of up to 12
digits. This provides each package with a unique identity and the
ability for consumer brands to track and trace a package or product
at the item level through the supply chain all the way to
point-of-sale. HP Link offers a complete security serialization
solution, including Digimarc Barcode, and a toolset that integrates
easily and cost-effectively with existing enterprise resource
planning (ERP), manufacturing, scanning, distribution, and digital
printing systems.
"With HP Link and Digimarc Barcode, consumer brands can protect
their brand, track products from origin-to-destination, provide
personalized content and coupons, and other benefits," said
Marvin Gross, Head of Emerging
Solutions, HP Inc. Business Graphics Solutions. "Our solution
can integrate with enterprise systems to manage inventory at the
unique item level as well as enable faster and easier forms of
checkout, including traditional, mobile and self-checkout."
Digimarc Barcode is an advanced visually imperceptible code that
can be serialized during printing on HP digital presses of product
packaging, retail labels, point-of-purchase (POP) displays and
other print output. It is reliably and efficiently scanned by
enabled consumer phones, associated mobile devices, retail barcode
scanners and computer vision systems.
For more information or to schedule a booth tour, visit
www.digimarc.com/nrf.
To watch brief video on how Digimarc Barcode works, click
here.
Click here for more about Link from HP.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is
a pioneer in the automatic identification of everyday objects such
as product packaging and virtually any media, including print,
images and audio. Based on the patented Intuitive Computing
Platform (ICP™), Digimarc provides innovative and comprehensive
automatic recognition technologies to simplify search, and
transform information discovery through unparalleled reliability,
efficiency and security. Digimarc has a global patent
portfolio, which includes over 1,100 granted and pending patents.
These innovations include state-of-the-art identification
technology, Digimarc Barcode, as well as Digimarc
Discover® software for barcode scanning, image
recognition, and more. Digimarc is based in Beaverton, Oregon, with technologies deployed
by major retailers and consumer brands, global banks, U.S. states,
film companies and professional sports franchises, among others.
Visit digimarc.com and follow us @digimarc to learn more
about The Barcode of Everything®.
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SOURCE Digimarc Corporation